Effective Packaging Information Modelling using QR Code

Miranti Huda, Lutfi Atmaji, Cahyaning Nursyifani, Gadis Febriani

2021

Abstract

The real performance faced by most business actors, especially Micro, Small and Medium (MSME) in Indonesia, the most prominent thing is the low level productivity, low added value, and low product quality. Even if the increase in productivity at MSME can be carried out, this will have a broad impact on improving people’s welfare because MSME are places where many people depend on their livelihoods. One of the obstacles that hamper the productivity of MSME is the non-marketable packaging design. The problem of packaging is still a weak point for Micro, Small, and Medium Enterprises (MSME) for processed food and beverage products. This problem occurs due to the limited understanding of MSME actors of the importance of image, quality, and appearance of packaging as well as limited packaging service facilities that can increase the competitiveness of MSME products. One of the MSME products that have good product potential but is not supported by a good packaging design is Kopi Celup by Sanshop. This study aims to find a packaging design that can be a solution for Kopi Celup by Sanshop products to improve the image, quality, and appearance of the product. In the design of maturity design using the Design Thinking approach and Visual Communication Design scientific studies. Also, the packaging design that is designed has a technological element in the form of a QR Code and the basic principles of environmentally friendly packaging empathize.

Paper Citation

in Harvard Style

Huda M., Atmaji L., Nursyifani C. and Febriani G. (2021). Effective Packaging Information Modelling using QR Code. In Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-602-6, pages 80-85. DOI: 10.5220/0011244100003376

in Bibtex Style

@conference{icri21,
author={Miranti Huda and Lutfi Atmaji and Cahyaning Nursyifani and Gadis Febriani},
title={Effective Packaging Information Modelling using QR Code},
booktitle={Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,},
year={2021},
pages={80-85},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011244100003376},
isbn={978-989-758-602-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,
TI - Effective Packaging Information Modelling using QR Code
SN - 978-989-758-602-6
AU - Huda M.
AU - Atmaji L.
AU - Nursyifani C.
AU - Febriani G.
PY - 2021
SP - 80
EP - 85
DO - 10.5220/0011244100003376