The Effect of Sales Promotion and Brand Awareness on Purchase Intention Yamaha Lexi Motorcycle

R. A. Aryanti Wardaya Puspokusumo, Erdin Imanuel Yosefin, Meiryani

2021

Abstract

The purpose of this research was to determine the effect and the correlation of sales promotion and brand awareness on purchase intention of Yamaha LEXI. The respondents were motorcycle users who live in DKI Jakarta. The method was the quantitative descriptive method. Multiple linear regression analysis in SPSS 24 was used to process the data. The results of this research indicate that sales promotion and brand awareness have significant effect on purchase intention of Yamaha LEXI to the respondents. Moreover, the correlation are strong and positive.

Paper Citation

in Harvard Style

Wardaya Puspokusumo R., Imanuel Yosefin E. and Meiryani. (2021). The Effect of Sales Promotion and Brand Awareness on Purchase Intention Yamaha Lexi Motorcycle. In Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-602-6, pages 95-99. DOI: 10.5220/0011244600003376

in Bibtex Style

@conference{icri21,
author={R. A. Aryanti Wardaya Puspokusumo and Erdin Imanuel Yosefin and Meiryani},
title={The Effect of Sales Promotion and Brand Awareness on Purchase Intention Yamaha Lexi Motorcycle},
booktitle={Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,},
year={2021},
pages={95-99},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011244600003376},
isbn={978-989-758-602-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,
TI - The Effect of Sales Promotion and Brand Awareness on Purchase Intention Yamaha Lexi Motorcycle
SN - 978-989-758-602-6
AU - Wardaya Puspokusumo R.
AU - Imanuel Yosefin E.
AU - Meiryani.
PY - 2021
SP - 95
EP - 99
DO - 10.5220/0011244600003376