From the Perspective of Information Technology: The Realization

Path of the Sustainable Development of the Smart Elderly Care

Industry in the Process of Urbanization

Rongzhou Lu

and Yun Zhou

School of Literature, Law and Economics, Wuhan University of Science and Technology, Wuhan, China

Keywords: New Urbanization, Wisdom Pension, Information Technology, Big Data.

Abstract: In the new era, the trend of population aging in China is continuously strengthening, and the process of new

urbanization is also accelerating, and the "untimely" situation of the traditional elderly care industry has

gradually become prominent. This article starts with issues such as regional differences and contradictions

between supply and demand, through optimizing regional industrial layout, integrating big data supply and

demand information, and relying on Internet information technology to establish a big data exchange platform

and other measures. This optimizes the "informatization + elderly care" model, and provides suggestions for

the development of the smart elderly care industry. so as to promote the transformation and development of

the traditional elderly care industry.

1 INTRODUCTION

The smart elderly care industry, as a new service

industry derived from the traditional elderly care

industry in the development of new media

technologies, is an inevitable product of the

development of the times. Its sustainable

development conforms to the actual needs of China's

aging society, and has a positive effect on alleviating

the pressure of China's aging society. However, based

on the acceleration of China's new urbanization

process and the prominent urban-rural contradictions,

in the development of the smart elderly care industry,

both supply and demand ports will inevitably

encounter various new dilemmas. Based on this, new

information technology such as big data, the Internet

and other new information technology methods are

used to break through the obstacles brought by the

new urbanization, integrate all the influencing factors

of the smart elderly care industry, and put forward

rectification suggestions, promote the rapid and

sound development of the smart elderly care industry,

and respond to my country The series of social

problems brought about by the aging of the

https://orcid.org/0000-0002-5617-307X

https://orcid.org/0000-0003-4108-3597

population promote the orderly development of the

society and economy, and ultimately enhance the

happiness and sense of gain of all people, which has

extremely important significance of the times.

2 THE DEVELOPMENT STATUS

OF THE SMART EIDERLY

CARE INDUSTRY UNDER THE

BACKGROUND OF NEW

URBANIZATION

After the 21st century, the trend of population aging

in China has continued to strengthen. Until recent

years, the problem of population aging has become an

important factor restricting my country's economic

and social development. As of May 2021, China has

a population of 264.02 million people aged 60 and

over, accounting for 18.70% of the total population,

of which 190.64 million people aged 65 and over,

accounting for 13.50% of the total population. Figure

1 is a forecast of the proportion of the population over

65 to the total population in China over a period of

244

Lu, R. and Zhou, Y.

From the Perspective of Information Technology: The Realization Path of the Sustainable Development of the Smart Elderly Care Industry in the Process of Urbanization.

DOI: 10.5220/0011305400003437

In Proceedings of the 1st International Conference on Public Management and Big Data Analysis (PMBDA 2021), pages 244-250

ISBN: 978-989-758-589-0

time. It can be seen from this that from 2000 to the

present, until a long period of time in the future, the

problem of population aging in China will always

become an important social problem (Qu 2021). At

the same time, with the continuous development of

new urbanization, the status quo of aging differences

between urban and rural areas will become more

prominent, and this status quo of differentiation will

only impose stricter requirements on elderly care

services. Under this circumstance, the importance of

the newly derived smart elderly care industry has

become more prominent.

Figure 1: Proportion of the population over 65 in the total population in China over a period of time.

Since 2002, the government has successively

issued a series of policies and recommendations on

promoting the development of the smart elderly care

industry. These policies are of great significance for

improving the smart elderly care industry system,

expanding the quality of smart elderly care services,

and solving the contradiction between supply and

demand for smart elderly care. At the same time,

according to relevant data from the National Bureau

of Statistics, as of the end of 2020, the number of

companies involved in smart elderly care services in

my country has reached nearly 400, and the scale of

the smart elderly care industry has exceeded RMB 4

trillion. From this point of view, the overall

development of China's smart elderly care industry is

relatively good.

However, the problems are also obvious. Due to

the differences in the development level of new

urbanization and the differences in regional economic

development, there are development difficulties in

various industries between different cities, rural areas

and regions.

3 THE DEVELOPMENT

DILEMMA FACED BY THE

SMART ELDERLY CARE

INDUSTRY UNDER THE

BACKGROUND OF NEW

URBANIZATION

3.1 There Are Obvious Differences in

the Urban-rural and Regional

Layout of the Smart Elderly Care

Industry

As an important measure of the level of economic

development between regions, the degree of

urbanization development will to a large extent also

restrict the layout and structural adjustment of various

industries between regions. In the eastern coastal

area, the degree of urbanization development is much

higher than that in the western area, and the level of

economic development is relatively high. As a result,

the eastern region is better than the western region in

terms of various location influence factors. The final

result is that in the layout of the smart elderly care

industry, the eastern region will also be better than the

western region, and the development quantity and

quality of the smart elderly care industry will also

0,00%

2,00%

4,00%

6,00%

8,00%

10,00%

12,00%

14,00%

16,00%

5000

10000

15000

20000

25000

2015 2016 2017 2018 2019 2020

Population over 65 years old

(10,000 people)

Proportion of population over

65（%）

From the Perspective of Information Technology: The Realization Path of the Sustainable Development of the Smart Elderly Care Industry

in the Process of Urbanization

245

have significant advantages (Huang 2021, Lin 2021).

In the same way, urban and rural areas will also

experience differences in the layout and service

quality and quantity of the smart elderly care industry

for the same reasons. From a long-term perspective,

the difference in industrial layout and development

between urban and rural areas and between regions

will have important negative effects on the

sustainable development of the industry.

3.2 The Supply and Demand Structure

of the Smart Elderly Care Industry

Is Unbalanced, and There Is Lack

of an Effective Informatization

"Data Sharing Platform"

At present, China's smart elderly care industry is

mainly concentrated in basic service areas such as life

care and medical care, while it is relatively lacking in

areas such as spiritual comfort and entertainment

services for the elderly. It has formed a single supply

and development status in the elderly industry. At the

same time, the other side of the demand situation is

that the urban elderly are limited by the fast-paced

work mode of their children leaving early and

returning late, while the rural elderly are limited by

their children's tendency to empty nests caused by

their children's long-term employment. The needs of

the elderly are no longer limited to basic life care and

medical care, but more spiritual comfort and daily

entertainment services. However, due to the shorter

development time of China’s smart elderly care

industry compared with Western countries, the

development of supply and demand information

exchange platforms relying on new Internet

technology media is relatively slow, and there is no

institutional and systematic information service

platform, which leads to supply and demand. The

information on both ends does not match (Shang

2021), and it is impossible to form a good information

exchange between supply and demand, thereby

changing the contradiction between single supply and

diversified demand.

3.3 Insufficient Social Recognition of

New Smart Elderly Care Products

Under the current situation where the level of

urbanization is relatively unbalanced and the level of

economic development is different, the smart elderly

care industry and services mostly rely on high-tech

and new network media. The elderly in different

urban and rural areas are limited by their own

educational level, ability to accept new things and

other factors, they will compare traditional elderly

care services with smart elderly care from their own

perspective. There are varying degrees of rejection or

distrust of smart elderly care products that rely on

artificial intelligence and Internet platforms, which

reduces the recognition of smart elderly care industry

companies. In the end, it will lead to the development

dilemma of smart pension enterprises, as shown in

Figure 2.

Figure 2: Process of the impact of recognition on the smart elderly care industry.

Differences

in the level

urbanization

Ability to

accept new

things

Openness

of ideas

Financial

ability

Industry Development Dilemma

Low recognition of the smart elderly care industry

Differences in the level of urbanization

Reduced quality of elderly care services

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3.4 The Informatization Supervision

Mechanism Needs to Be Improved,

and the Supervision Effectiveness

Is Lacking

The government has always taken the government as

the leading body of the industry system in China’s

elderly care industry. The government takes the lead

in the allocation of various elderly care service

resources and the construction of platforms between

supply and demand. At the same time, due to the

development of urbanization, the relationship

between urban and rural There will be cross loopholes

in industrial supervision and management, which will

lead to a certain degree of lack of supervision

effectiveness, and it is difficult to ensure the security

of information and data. On the other hand, smart

elderly care services mostly rely on models such as

mobile terminals or online supply and demand

matching. Different products and services have

quality differences, and the supervision is mainly

offline. This situation will be separated from

government supervision and separation from

products. Lead to the lack of effectiveness of

supervision.

4 COUNTERMEASURES AND

SUGGESTIONS FOR THE

DEVELOPMENT OF THE

SMART ELDERLY CARE

INDUSTRY BASED ON

INFORMATION

TECHNOLOGY

Based on the current reality that the development of

China's smart elderly care industry is still in its

infancy, and the goal of reducing the differences in

smart elderly care services brought about by the

process of urbanization, the sustainable development

trend of the industry needs to be strengthened. In

addition, a sudden new crown epidemic has swept the

world, and it is bound to have a certain degree of

external obstacles in the development of the smart

elderly care industry. In view of the difficulties faced

by the sustainable development of the smart elderly

care industry, some suggested countermeasures are

put forward from the perspective of information

technology.

4.1 Strengthen the Design of the

Top-level Mechanism of Location

Conditions and Optimize the

Layout of Industrial

Informatization

The problem of urban-rural and regional differences

in the smart elderly care industry is a common

problem faced by most service industries in the

process of urbanization. In response to these two

regional differences (Ding 2021, Chen 2021), the

government should give full play to the role of service

providers in the development of the market economy

and rationally optimize the layout of the smart elderly

care industry. From economically developed regions

to economically underdeveloped regions, from cities

to rural areas, all Taking into account the location

factors, make overall considerations and rationally

design policy plans. Utilize modern information

technology and Internet platforms to open up the

location links between urban and rural areas and

between regions. At the same time, the government

can also take advantage of the organizational

hierarchy from top to bottom to regularly conduct

feedback surveys on the location elements of the

smart elderly care industry in various territories,

establish an informatized industrial feedback

mechanism, and promote the introduction of relevant

government policies and measures. Related

companies provide more excellent service conditions.

Communicate and share relevant industry-specific

policy issues and solutions within the industry system

to better promote the development of the smart

elderly care industry (as shown in Figure 3) and

reduce the development location of the smart elderly

care industry brought about by differences in

urbanization development Differences, promote the

integrated development of smart elderly care services

in urban and rural areas.

From the Perspective of Information Technology: The Realization Path of the Sustainable Development of the Smart Elderly Care Industry

in the Process of Urbanization

247

Figure 3: Feedback path mode of location element demand in the elderly care industry.

4.2 Relying on Internet Technology to

Establish A "Big Data + Pension"

Supply and Demand Information

Exchange Platform

In view of the contradiction between supply and

demand in China's smart elderly care industry, the

most prominent one is the mismatch between the

diversification of demand and the simplification of

supply. First, the government must rely on its in-

depth administrative management system to establish

a data platform. At the same time, relying on the

account management model of the social security

system, integrate the basic conditions of the elderly

and other special groups to establish a demand port

database for the supply and demand data platform.

Secondly, the smart elderly care enterprise

organization establishes the supply port database of

the supply and demand database according to its own

service scope and service advantage positioning.

Then the databases at both ends are connected to the

supply and demand ports in the data platform

established by the government. At the same time, as

an important carrier organization in today’s elderly

care services, the community can serve as a third-

party support object and participate in the interaction

of the platform. According to the specific conditions

of the community, it can match between the

individual needs of the elderly and the supply side of

smart elderly care companies. Sexual policy

recommendations are used as reference opinions for

matching services at both ends. The government is

responsible for relevant platform supervision, review

of relevant smart elderly care industry qualifications,

and daily operation and maintenance. After the

platform is established, the elderly and other

beneficiary groups can choose services according to

their own needs, and companies can also adjust their

service positioning based on the beneficiary groups’

feedback and community suggestions, and provide

refined services according to their needs, while the

government fully played the role of a server, as shown

in Figure 4.

Figure 4: Operation process of supply and demand data exchange platform.

Governmen

The

elderly

Pension

enterprise

Community

Data platform

Service

demand

Service

deman

Service

plan

Service

provisi

Supervision

Maintain

Suggest Guide

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4.3 Mobilize All Forces to Establish a

Three-dimensional and

Information-based Publicity and

Training Mechanism for Smart

Elderly Care Services

In the smart elderly care service industry chain, in

order to increase the industry recognition of the

elderly, all parties must be mobilized to form an

informatized publicity and training system of

"government + community + enterprise". First of all,

the government relies on the government service

system to incorporate the contents of publicity and

training for the elderly care services and people's

livelihood security into the grassroots e-government

"one-stop" application system. At the same time, the

civil affairs department is responsible for the

management and maintenance of the platform, and the

government's service-oriented role is played in the

information training mechanism. On the other hand,

the community can provide the elderly with voluntary

consultation on elderly care services through

informational means such as serving WeChat and

mobile clients, and cooperating with volunteers to

enter the district. Companies can use television,

newspapers, and other information-based

communication platforms that are more acceptable to

the elderly to promote the characteristics of their

products and services. Through the joint efforts of the

three parties, the recognition of the elderly will be

increased.

4.4 Give Full Play to the Advantages of

Information Technology and

Establish a Networked and

Three-dimensional Supervision

System

In the process of establishing the supervision system,

we must follow the "government + individual +

society" model. First of all, as the main body of

administrative supervision, the government must

fully abide by laws and regulations, relying on high-

tech means such as network supervision and illegal

information interception to restrain illegal and

transboundary behaviors in the industry chain.

Individuals can report and feedback illegal service

behaviors through the enterprise service evaluation

window in the supply and demand platform. Social

organizations or the media rely on new media

platforms to provide regulatory opinions or

implement public opinion reports. Give full play to

the supervision power of the three parties, form a

networked supervision system, and achieve the

supervision effect of "1+1+1>+ ∞ ", as shown in

Figure 5.

5 CONCLUSION

In the process of new urbanization, the development

of the smart elderly care industry is bound to face

many difficulties, but at the same time, its positive

role

sustainable

development

also

highlighted.

Figure 5: Operating model of networked supervision mechanism.

Government

Social media

The elderly

Laws and

regulations

Public

opinion

artici

ation

Evaluation

system

Ent

one

Ent

two

Industry

Ent

three

Ent …

Service

ualit

rovemen

From the Perspective of Information Technology: The Realization Path of the Sustainable Development of the Smart Elderly Care Industry

in the Process of Urbanization

249

Making full use of the advantages of information

technology, exploring the healthy and orderly

development of the smart elderly care industry, and

alleviating the pressure on the elderly in the new stage

of China's urbanization process will surely become a

hot research topic.

ACKNOWLEDGMENT

This article is funded by the National Social Science

Fund General Project (No.19BSH183.Research on

Optimal Allocation of Resources of Home-based

Care Service).

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Shang Zhe. Mechanism Obstacles and Countermeasures for

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Hubei Agricultural Sciences, 2021,60(4)64-169.

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