Path Selection of Rural Revitalization in Post-poverty Era based on

AHP and Fuzzy Evaluation Method: A Case Study of Heilongjiang

Province

Dandan Shi

and Jianpeng Zhai

Harbin University of Commerce School of Finance and Public Administration. Harbin, China

Keywords: Rural Revitalization, Post-Poverty Alleviation Era, Analytic Hierarchy Process.

Abstract: Implementing the rural revitalization strategy is the primary task in the post-poverty alleviation era. Taking

Heilongjiang Province as an example, according to the general requirements of the rural revitalization

strategy, the paper establishes the evaluation index system by using the chromatography method, and

calculates the hierarchical single order and total order based on the establishment of the judgment matrix and

the fuzzy quantitative method of qualitative indicators. According to the level of the total weight value, it can

be seen that when Heilongjiang province implements the rural revitalization strategy, The corresponding

policies should be implemented from the aspects of rural scientific and technological progress contribution

rate, comprehensive grain production capacity and rural residents' Engel coefficient and urban and rural

income ratio.

1 INTRODUCTION

Heilongjiang province is China's traditional

agricultural province, agricultural land area accounts

for 85% of the total area of the province, has the

reputation of "the granary of the North". As an

important part of the national battle against poverty,

Heilongjiang province has lifted 334,000 rural people

out of poverty by 2020, a reduction rate of more than

75 percent, and the poverty incidence rate in the

province has dropped from 2.46 percent to 0.65

percent. In just one year from 2019 to 2020,

Heilongjiang province lifted 101,500 people out of

poverty, lifting 98 percent of the population out of

poverty. In addition, the per capita disposable income

of rural residents in 20 poor counties increased by

10.45 percent annually, 1,136 clinics and 946 cultural

rooms and squares were built in poor villages,

464,000 rural houses with mud and straw were

renovated, and all poverty-stricken villages had

access to paved roads. (Li 2020) Progress was made

in poverty alleviation. How to further consolidate the

achievements of rural poverty alleviation in

https://orcid.org/0000-0001-9517-6356

https://orcid.org/0000-0001-8078-5511

Heilongjiang Province and realize rural revitalization

is the important content of this paper.

2 MATERIALS AND METHODS

The main method adopted in this paper is analytic

hierarchy process. In the investigation and research,

the whole is divided into four stages. Firstly, an

evaluation index system (5 first-level indicators and

20 second-level indicators) was established based on

the overall requirements of the rural revitalization

strategy, namely, the hierarchical structure model.

Secondly, in order to determine the weight of factors

at each level, a judgment matrix is constructed to

compare factors at each level in pairs, and scholars in

related fields are invited to rate factors according to

their importance. Then, by solving the feature vector

of judgment matrix, the priority weight of each

element at each level to an element at the next level is

obtained. Finally, the final weight of each index to the

total index is hierarchical merged through the

weighted sum method, and the consistency test is

carried out, which is, CR=CI/RI < 0.1. And sort

300

Shi, D. and Zhai, J.

Path Selection of Rural Revitalization in Post-Poverty Era based on AHP and Fuzzy Evaluation Method: A Case Study of Heilongjiang Province.

DOI: 10.5220/0011343600003437

In Proceedings of the 1st International Conference on Public Management and Big Data Analysis (PMBDA 2021), pages 300-305

ISBN: 978-989-758-589-0

according to the total weight value, and the final

weight value with the highest value is the preferred

solution (Ma 2018).

3 RESULTS & DISCUSSION

3.1 Establishment of Evaluation Index

System for Rural Revitalization in

Heilongjiang Province

According to relevant documents such as "Rural

Revitalization Strategic Plan 2018-2022" and "Rural

revitalization Strategic Plan 2019-2022" issued by

Heilongjiang Provincial government, this paper

establishes a set of evaluation index system for rural

revitalization that is suitable for Heilongjiang

province. On the basis of 5 criteria levels, namely 5

first-level indicators, the index system is subdivided

into 4 second-level indicators, namely specific

indicator levels, with a total of 20 indicators (Table

1).

Table 1 Evaluation Index System of Rural Revitalization in Heilongjiang Province.

First-level index Serial numbe

The secondar

indicators

Criterion layer Index layer

Prosperousindustry

(A)

Overall grain production capacity

Contribution to agricultural scientific and

technological progress

Agricultural product processing output value and

agricultural total output value ratio

ricultural labor

roductivit

Ecological livable

（B）

B1 Proportion of villages that treat domestic waste

B2 Village green coverage rate

Coverage of sanitary toilets in rural areas

Comprehensive utilization rate of livestock and

oultr

manure

Rural civilization

（C）

C1 Coverage of comprehensive cultural service

centers in villages

C2 Proportion of civilized villages and towns at and

above the count

level

C3 Proportion of full-time teachers in rural

compulsory education schools with bachelor's

degree or above

C4 Proportion of expenditure on education, culture

and entertainment of rural residents

Effective-governance

（D）

D1 Coverage of village planning and management

D2 Proportion of villages with village rules and

regulations

D3 Proportion of villages with integrated service

stations

D4 The proportion of villages with strong collective

econom

Rich life

（E）

E1 Engel coefficient of rural residents

E2 Urban and rural income ratio

E3 Rural tap water penetration rate

E4 The proportion of hardened roads in qualified

villages

Path Selection of Rural Revitalization in Post-Poverty Era based on AHP and Fuzzy Evaluation Method: A Case Study of Heilongjiang

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3.2 Establish Pairwise Comparison

Judgment Matrix

In this paper, according to the requirements of the

strategy of rejuvenating rural total, with prosperous

industry, ecological livable, local custom civilization,

effective governance, life rich five aspects of the

requirements for the rule layer (indicators), and

invited have relevant experience in the field,

according to certain quantitative value scores,

according to the correlation degree between two

factors, by comparing its importance, The following

judgment matrix is obtained (Table 2).

Table 2: Heilongjiang province rural revitalization index

judgment matrix.

Criterion-

laye

A B C D E

A 1 3 4 5 2

B 1/3 1 2 3 1/2

C 1/4 1/2 1 2 1/3

D 1/5 1/3 1/2 1 1/4

E 1/2 2 3 4 1

3.3 Calculate the Weight of Each Layer

by Weighting

On the basis of the known judgment matrix, the sum

product method is adopted to calculate the weight of

five first-level indicators (Table 3), and the weight of

second-level indicators below first-level indicators is

successively calculated according to the scores of

relevant scholars on second-level indicators (Table 4).

Table 3: The weight of first-level indicators.

Z A B C D E

ωArithmeti-

c mean

A 0.44 0.44 0.38 0.33 0.49 0.42

B 0.15 0.15 0.19 0.20 0.12 0.16

C 0.11 0.07 0.10 0.13 0.08 0.10

D 0.09 0.05 0.05 0.07 0.06 0.06

E 0.22 0.29 0.29 0.27 0.24 0.26

Table 4: The weight of secondary indicators.

Index layer weight Index layer weight

A1 0.2775 C3 0.545

A2 0.51 C4 0.0875

A3 0.135 D1 0.41

A4 0.0775 D2 0.295

B1 0.3725 D3 0.15

B2 0.1125 D4 0.14

B3 0.4425 E1 0.41

B4 0.0725 E2 0.355

C1 0.31 E3 0.175

C2 0.055 E4 0.055

Finally, the overall ranking of the levels is carried

out, and the weight of each secondary index of Rural

revitalization in Heilongjiang Province in the overall

target level can be obtained by calculating the

synthetic weight through the formula. The weight

value of each secondary index in the overall index

level in Heilongjiang Province is ωi = the weight of

the criterion level * the weight of the target level. The

specific results are shown in Table 5 (after two

decimal points).

Table 5: Weight values of secondary indicators ωi.

Index layer ωi Index layer ωi

A1 0.17 C3 0.05

A2 0.21 C4 0.01

A3 0.06 D1 0.02

A4 0.03 D2 0.02

B1 0.06 D3 0.01

B2 0.02 D4 0.01

B3 0.07 E1 0.11

B4 0.01 E2 0.09

C1 0.03 E3 0.05

C2 0.01 E4 0.01

Finally, based on CI= (λmax-n)/ (n-1) formula, we

know that since the matrix is a positive and negative

matrix, λ

Max

= order = 5, RI = 1.1185 after checking

the table. Therefore, CR = CI/RI = (5-5) /1.1185 <

0.1, so the consistency test passes. As can be seen

from the data calculation, in order to realize rural

revitalization, we need to pay attention to the

contribution rate of rural scientific and technological

progress, comprehensive grain production capacity,

rural residents' Engel coefficient and urban and rural

income ratio. The following are specific measures:

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3.3.1 Improve the Capacity for

Technological Innovation and Develop

Modern Agriculture

Improve the agricultural science and technology

innovation ability is an important guarantee of the

development of modern agriculture, Heilongjiang

province should strengthen the construction of

agricultural science and technology system, enhance

the science and technology in the field of agricultural

production inputs, in grain production function and

important guarantee of the construction of the

agricultural production reserve at the same time,

actively adjust the planting structure, relying on

science and technology, strong research and

development, cultivating new varieties and thorough

going efforts to promote high-quality food

engineering, Reduce agricultural production costs

and improve the quality of agricultural products. In

the development of modern agriculture, Heilongjiang

provincial government should actively implement

major science and technology projects and key

RESEARCH and development projects, and build a

collaborative innovation system of modern

agricultural industry technology. To strengthen the

agricultural science and technology support, continue

to build 250 provincial high standard base "Internet +

agriculture", the province should be actively

popularized maize, rice, soybeans standardized

cultivation soil testing and fertilizer and so on eight

big technology, improve the level of mechanization

operation times and, on the other hand, the

government to step up to the farmer individual

financial and operational agricultural financial

support of the project, Strengthen policy guidance,

give full play to the decisive role of the market in

agricultural development, and provide a good

environment for the development of modern

agriculture (Wang 2019).

3.3.2 Strengthen Agricultural Infrastructure

and Increase Overall Grain Production

Capacity

According to the implementation plan of the

provincial grain production increase action issued in

2020, the Heilongjiang provincial government should

consolidate the material basis of "storing grain in land

and storing grain in technology". In terms of

agricultural infrastructure, the government should

constantly improve agricultural related supporting

facilities, strengthen water conservancy projects in

Songhua River and Nenjiang River basins, and

continuously strengthen investment in agricultural

public infrastructure, so as to lay a solid foundation

for the development of modern agriculture. In

addition, the government should strengthen policy

guidance, take the market as the guidance, adjust the

planting structure, and highlight the development of

high-quality, safe, green and organic agriculture.

Perfect the advanced cultivation technology mode of

integrated assembly of different crops and varieties,

and constantly improve the yield per unit area and

increase the total yield. Adhere to the combination of

good varieties, good methods and good opportunities,

to promote advanced and applicable agricultural

mechanization technology and equipment, cultivate

and strengthen agricultural machinery service market

players, explore the whole mechanization production

mode, improve agricultural mechanization

infrastructure as the key content, We will consolidate

and improve the level of mechanized operations in

areas such as deep-sowing soil preparation, precision

sowing, mechanical rice transplanting, machine corn

and potato harvesting, and effectively increase overall

grain production capacity.

3.3.3 Increase Investment in Areas Related

to People's Livelihood and Improve the

Quality of Life of Rural Residents

As can be seen from Table 6, the table lists the income

and expenditure of permanent residents in

Heilongjiang province from 2016 to 2020.According

to the statistical Bulletin of Heilongjiang Province,

the per capita disposable income of permanent

residents in the province in 2020 was 24,902 yuan, an

increase of 2.7% over the previous year. The per

capita living expenditure of permanent residents in

the province was 17,056 yuan, down 5.8%. The per

capita disposable income of permanent urban

residents was 31,115 yuan, up 0.5%; The per capita

consumption expenditure of permanent urban

residents was 20,397 yuan, down 8.0 percent. The per

capita disposable income of permanent rural residents

was 16,168 yuan, up 7.9%; The per capita

consumption expenditure of permanent rural

residents was 12,360 yuan, down 1.1%. The Engel

coefficient of urban residents was 29.6%. The Engel

coefficient of rural residents was 34.3%. This shows

that the living standard of residents has been further

improved, but compared with the urban residents, the

Engel coefficient of rural residents is still high. In the

new period of poverty alleviation, our province

should further improve the policies and measures to

benefit and protect farmers, and accelerate the

formation of a system and mechanism conducive to

the

development of agriculture, rural areas and

Path Selection of Rural Revitalization in Post-Poverty Era based on AHP and Fuzzy Evaluation Method: A Case Study of Heilongjiang

Province

303

farmers. We will balance urban and rural

development, improve urban and rural public

infrastructure, accelerate agricultural and rural

modernization, further narrow the gap between urban

and rural areas, and improve the living standards of

farmers (Yang 2019).

Table 6: Revenue and expenditure of permanent residents from 2016 to 2020 in Heilongjiang province Unit: RMB.

indicators 2016 2017 2018 2019 2020

The per capita disposable income of

permanent residents in the province

19838 21206 22726 24254 24902

Per capita living expenditure of

permanent residents in the province

14446 15577 16994 18111 17056

Per capita disposable income of

permanent urban residents

25736 27446 29191 30945 31115

Per capita living expenditure of

permanent urban residents

18145 19270 21035 22165 20397

Per capita disposable income of

permanent rural residents

11832 12665 13804 14982 16168

Per capita living expenditure of

permanent rural residents

9424 10524 11417 12495 12360

3.3.4 Speed up Urbanization and Promote

Urbanization of Rural Population.

On the one hand, we will increase farmers' income

through multiple channels, strengthen organizational

training for farmers, and speed up the transfer of

surplus rural labor. At the same time, we accelerated

the adjustment of the rural industrial structure,

actively explored domestic and foreign markets for

agricultural products, and raised the purchase prices

of agricultural products to increase the operating

income of farmers' families. We will further develop

rural industry and tertiary industry and raise the real

wage income of rural workers. On the other hand, we

will deepen rural reform, implement the policy of

increasing income, and focus on increasing the

economic returns of agricultural and sideline

products. We will promote the adjustment of rural

industrial structure, increase investment in science

and technology, establish a new mechanism for

diversified investment in agriculture, further optimize

the farming system, and accelerate the development

of animal husbandry and aquaculture to make them

important economic growth points in rural areas. In

the area of people's livelihood, the government should

increase financial subsidies to farmers to improve the

actual income level of farmers. At the macro level,

relevant policies should be actively implemented to

fundamentally guarantee the living standards of rural

residents by improving the policies benefiting

farmers and reforming the social security system, so

as to narrow the gap between urban and rural

development and improve the quality of life of rural

residents.

4 CONCLUSIONS

From the overall ranking of results, the four indicators

with the highest weight values are the contribution

rate of scientific and technological progress in rural

areas, comprehensive grain production capacity,

Engel coefficient of rural residents and urban and

rural income ratio, indicating that In the process of

consolidating poverty alleviation achievements and

further realizing rural revitalization, We must

improve agricultural science and technology, increase

grain output and improve the happiness index of rural

residents and urban and rural income ratio as

important directions. In the agricultural field, the

government should further improve the level of

scientific and technological input in the agricultural

field, leading the transformation and upgrading of

agricultural development with scientific and

technological innovation, so as to promote the stable

development of agriculture. In terms of grain

production, on the one hand, we will actively adjust

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the grain planting structure and develop green and

high-quality agriculture through policy guidance. On

the other hand, through the improvement of

agricultural infrastructure construction, strengthen

the level of agricultural mechanization work,

effectively improve grain production capacity. In

terms of engel coefficient of rural residents and

urban-rural income ratio, the government should

increase fiscal subsidies, increase investment in the

field of people's livelihood, narrow the development

gap between urban and rural areas by increasing the

level of real income, and finally achieve the goal of

rural revitalization.

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