3.2 Conforming Behavior in Getting
Vaccination
In the context of the pandemic, one possible reason
why conformists imitated the majority’s strategies is
out of safety considerations given unknown risk of
injecting a new vaccine. The UK government gave
first authorization to COVID-19 vaccines of the
Pfizer-BioNTech and the Oxford-AstraZeneca in
December 2020 – and to Modena’s in a later month
– as data showed very high levels of protection
against symptomatic infections with COVID-19 in
clinical trials (The United Kingdom Government
Website, 2021). However, slightly adverse reactions
and fatal side-effects of vaccination still occur at a
relatively high possibility among different age
groups. For instance, blood clotting that exposes
young healthy adults to danger might be the most
severe after-effect of injecting the AstraZeneca
vaccine (The United Kingdom Government Website,
2021). As an increasing number of people –
especially those that conformists know – have been
vaccinated (at least the sample size is large enough
for conformists to be convinced) without seeing a
wide range of side effects in the population,
conformists might rest assured to get the first dose of
vaccine. Therefore, conformists carefully chose not
to vaccinate first when the COVID-19 vaccines were
officially approved and put into use, due to any
unknown risks of getting fatal or lifelong side effects.
The second crucial factor for the conforming type
of behavior is because of opportunity costs. In the
long run, the failure of effectively controlling the
spread of coronavirus brings higher social and
economic costs than the foregoing of conformists’
short-term self-interests – i.e., than to cooperate and
contribute to public health. If most people choose to
insist on their freedom of travelling or socializing
instead of complying with epidemic prevention
measures, the spread will become increasingly faster,
and thornier it will be to control. Meanwhile, the
COVID-19 pandemic has been hitting the global
economy very hard. According to the June 2020
Global Economic Prospects, the baseline forecast
envisions a 5.2% contraction in global GDP in the
year of 2020, by using market exchange rate weights.
This indicates the deepest global economic downturn
in decades. Moreover, these deep recessions
triggered by the ongoing pandemic are predicted to
‘leave lasting scars through lower investment, an
erosion of human capital through lost work and
schooling, and fragmentation of global trade and
supply linkages’ (World bank group, 2020). The
decline in consumer’s demand under national
lockdowns and government’s priority to public
health over economic growth have made small
businesses that could not afford operational costs
closed down and also hit middle to large businesses
hard as well. This, in turn, has caused layoffs and
thus rising unemployment. From this point of view,
conformists realize that the earlier the effective
control of the epidemic, the lower the cost of
recovery, and large-scale vaccination may be the
most effective pharmaceutical method to protect
public health.
4 CONCLUSION
By analyzing the British public's choice of
vaccinating against COVID-19, we have shown that
the rationality assumption in the PGG does not match
the reality. First, the definition of public goods in this
article has four dimensions: (i) it is a good; (ii) it is
non-excludable & non-rivalrous; (iii) the public can
benefit from the collective effort of the supply
contributed to it; and (iv) the justification of the
collective effort is important enough. According to
its definition, public health meets these four
characteristics. In the PGG, players are allowed to
choose between two strategies exclusively, namely,
contributing or not contributing to the provision of
the good. In the COVID-19 case, the corresponding
two strategies are cooperation on public health
protection - such as complying with measures
effectively preventing from the spread - and
defection, such as any violation against epidemic
prevention. According to traditional economic
theory, a rational player should never choose to
contribute as not contributing guarantees a higher
payoff/utility than contribution, no matter what other
people's choices are. However, such an assumption
cannot be warranted since there are more than two
types of behavior in real cases. A third type of
behavior exists, called conforming/imitating.
Through the analysis of UK COVID-19
vaccination in past several months, we found that a
group of people chose to wait until most people
received the first dose, instead of doing so in the early
stage when the vaccine was just approved for use.
Two possible explanations are provided: (i)
conformists were worrying about the unknown risks
from the new vaccine. Clinical trials show data for
reference that cannot speak for each individual's
situation; (ii) and the longer the pandemic, the more
serious the economic downturns will become. More
workers, especially those in the retail and other
service industries, will face unemployment. From