Benchmarking Consumer Data and Privacy Knowledge in Connected and Autonomous Vehicles

Flora Barber, Steven Furnell

2022

Abstract

Connected and Autonomous Vehicles (CAVs) and their features are integrating into the conventional personal vehicle market, irrevocably transforming the definition of a vehicle. However, consumers have been routinely omitted from stakeholder research and their understanding of CAV’s data implications has been understudied. This paper addresses this through benchmarking the consumer’s current data and privacy knowledge with a survey, focus group, and analysis of privacy provisions available to consumers from manufacturers, where it found the materials insufficient. Using thematic analysis, this consultation of 168 survey respondents from 14 countries established the consumer’s need to be ‘Informed’, with further sub-themes of ‘Given Information’, ‘Information Requirements’, ‘Privacy Communications’, and ‘Privacy Control’. A follow-up focus group of 6 participants identified a further four themes of ‘Disinterest’, ‘Distrust’, ‘Impact’, and ‘Vehicle Perception’. This paper recommends industry prioritisation of consumer education and engagement with data privacy to maximise public trust, including the introduction of vehicle specific data protection legislation, government level assurance of manufacturer compliance, and use of the manufacturer’s app to control privacy. Consumers purchasing a vehicle must be made aware of its data transmission, collection, and protection technologies.

Paper Citation

in Harvard Style

Barber F. and Furnell S. (2022). Benchmarking Consumer Data and Privacy Knowledge in Connected and Autonomous Vehicles. In Proceedings of the 8th International Conference on Information Systems Security and Privacy - Volume 1: ICISSP, ISBN 978-989-758-553-1, pages 426-434. DOI: 10.5220/0010862000003120

in Bibtex Style

@conference{icissp22,
author={Flora Barber and Steven Furnell},
title={Benchmarking Consumer Data and Privacy Knowledge in Connected and Autonomous Vehicles},
booktitle={Proceedings of the 8th International Conference on Information Systems Security and Privacy - Volume 1: ICISSP,},
year={2022},
pages={426-434},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010862000003120},
isbn={978-989-758-553-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 8th International Conference on Information Systems Security and Privacy - Volume 1: ICISSP,
TI - Benchmarking Consumer Data and Privacy Knowledge in Connected and Autonomous Vehicles
SN - 978-989-758-553-1
AU - Barber F.
AU - Furnell S.
PY - 2022
SP - 426
EP - 434
DO - 10.5220/0010862000003120