Expediting Omni-channel Retailing at C&A Brazil: A Timely Response to the COVID19 Pandemic Powered by RFID

Rebecca Angeles

2022

Abstract

This case study features the experiences of C&A Brazil, in deploying radio frequency identification (RFID) initiative to lay the foundation for omni-channel retailing capabilities as it meets the retailing requirements of the marketplace during the Covid19 pandemic. The exploration of C&A Brazil is successful beyond even the firm’s initial expectations. The significant benefits experienced by C&A Brazil after rolling out RFID in a number of stores to manage its inventory systems more efficiently include: (1) reduction in inventory inaccuracy from 20 percent down to 3 percent; (2) cutting back on customer order cancellations from 10+ percent to less than 3 percent; (3) sales growth in RFID-enabled stores reported 80 to 100 percent increase compared to stores without RFID; (4) omni-channel business operations were conducted two times faster in RFID stores versus non-RFID stores; and (5) C&A Brazil expects to break even from investments made in its RFID projects by 2022. This case study uses the qualitative research method of content analysis and the “structurational model of technology” as its theoretical framework in understanding the firm’s experiences.

Paper Citation

in Harvard Style

Angeles R. (2022). Expediting Omni-channel Retailing at C&A Brazil: A Timely Response to the COVID19 Pandemic Powered by RFID. In Proceedings of the 24th International Conference on Enterprise Information Systems - Volume 1: ICEIS, ISBN 978-989-758-569-2, pages 473-483. DOI: 10.5220/0010968200003179

in Bibtex Style

@conference{iceis22,
author={Rebecca Angeles},
title={Expediting Omni-channel Retailing at C&A Brazil: A Timely Response to the COVID19 Pandemic Powered by RFID},
booktitle={Proceedings of the 24th International Conference on Enterprise Information Systems - Volume 1: ICEIS,},
year={2022},
pages={473-483},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010968200003179},
isbn={978-989-758-569-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 24th International Conference on Enterprise Information Systems - Volume 1: ICEIS,
TI - Expediting Omni-channel Retailing at C&A Brazil: A Timely Response to the COVID19 Pandemic Powered by RFID
SN - 978-989-758-569-2
AU - Angeles R.
PY - 2022
SP - 473
EP - 483
DO - 10.5220/0010968200003179