Using Big Data Analytics to Combat Retail Fraud

Danni Zhang, Steffen Bayer, Gary Willis, Gina Frei, Enrico Gerding, Pk Senyo

2022

Abstract

Fraudulent returns are seen as a misfortune for most retailers because it reduces sales and induce greater costs and challenges in returns management. While extant research suggests one of the causes is retailers’ liberal return policies and that retailers should restrict their policies, there is no study systematically exploring the impacts of various return policies and fraud interventions on reducing different types of fraudulent behaviour and the costs and benefits of associated interventions. In this paper, we first undertook semi-structured interviews with retailers in the UK and North America to gain insights into their fraud intervention strategies, as well as conducted literature review on fraudulent returns to identify the influential factors that lead customers to return products fraudulently. On this basis, we developed a simulation model to help retailers forecast fraudulent returns and explore how different combinations of interventions might affect the cases of fraudulent returns and associated financial impacts on profitability. The background literature on fraudulent returns, the findings of interviews, and the demonstration and implications of the model on reducing fraudulent returns and related financial impacts are discussed. Our model allows retailers to make cost- effective evaluations and adopt their fraud prevention strategies effectively based on their business models.

Paper Citation

in Harvard Style

Zhang D., Bayer S., Willis G., Frei G., Gerding E. and Senyo P. (2022). Using Big Data Analytics to Combat Retail Fraud. In Proceedings of the 4th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB, ISBN 978-989-758-567-8, pages 85-92. DOI: 10.5220/0011042600003206

in Bibtex Style

@conference{femib22,
author={Danni Zhang and Steffen Bayer and Gary Willis and Gina Frei and Enrico Gerding and Pk Senyo},
title={Using Big Data Analytics to Combat Retail Fraud},
booktitle={Proceedings of the 4th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB,},
year={2022},
pages={85-92},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011042600003206},
isbn={978-989-758-567-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB,
TI - Using Big Data Analytics to Combat Retail Fraud
SN - 978-989-758-567-8
AU - Zhang D.
AU - Bayer S.
AU - Willis G.
AU - Frei G.
AU - Gerding E.
AU - Senyo P.
PY - 2022
SP - 85
EP - 92
DO - 10.5220/0011042600003206