A Delphi Method Approach to Develop Anchor Examples for the Self-evaluation of Corporate Community Managers

Verena Jautelat, Alexander Clauss

2022

Abstract

Corporate Community Managers (CCM) significantly support the creation and distribution of knowledge to achieve common business goals. The job profile of CCM requires multifaceted competences. It lacks company independent as well as scientifically rigorous descriptions of competences and related qualification opportunities. The activity of CCMs is characterized by the organic growth of communities in companies, which make it necessary to evolve with the communities. These characteristics encourage lateral entrants to the profession and often call for on-the-job qualifications. A conceivable solution to meet these requirements are competence-oriented micro qualification modules, as they allow individualized, need-oriented qualification based on a persons’ current competence level. For a realization it is necessary to offer precise tools for the self-evaluation of current competences. This can be achieved with detailed anchor examples. Such examples reflect highly specific, observable actions by describing individual work performances on different levels of skill proficiency. In combination with a comprehensive competence profile this allows to identify individual qualification gaps systematically. Prior research results regarding the competence profile and associated anchor examples for CCMs lack an empirical, multi perspective expert evaluation. This Delphi Method approach aims to close this gap. Therefore, this article provides an evaluation and modification of the CCM competence profile and its detailed description with anchor examples. Further, this research provides general recommendations and good practices for the design of competence profiles and associated anchor examples for job profiles in the field of digital communication.

Paper Citation

in Harvard Style

Jautelat V. and Clauss A. (2022). A Delphi Method Approach to Develop Anchor Examples for the Self-evaluation of Corporate Community Managers. In Proceedings of the 14th International Conference on Computer Supported Education - Volume 2: CSEDU, ISBN 978-989-758-562-3, pages 586-595. DOI: 10.5220/0011070800003182

in Bibtex Style

@conference{csedu22,
author={Verena Jautelat and Alexander Clauss},
title={A Delphi Method Approach to Develop Anchor Examples for the Self-evaluation of Corporate Community Managers},
booktitle={Proceedings of the 14th International Conference on Computer Supported Education - Volume 2: CSEDU,},
year={2022},
pages={586-595},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011070800003182},
isbn={978-989-758-562-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 14th International Conference on Computer Supported Education - Volume 2: CSEDU,
TI - A Delphi Method Approach to Develop Anchor Examples for the Self-evaluation of Corporate Community Managers
SN - 978-989-758-562-3
AU - Jautelat V.
AU - Clauss A.
PY - 2022
SP - 586
EP - 595
DO - 10.5220/0011070800003182