functional selections. From the construction and anal-
ysis of a new prototype, a cycle was closed and a new
one started.
In the first cycle, an overview of the system and
the first in-depth module was established: Cost for
service users. About 4 other cycles focused on the
Cost module for service users, and 2 cycles for Cost
for the agency. The investment cost required 1 cycle,
the same amount as Indicators and Dashboards and
Service Management. Finally, the remaining cycle
was dedicated to the refinement of parts of the sys-
tems not provided for in the modules, such as login
and usability.
The number of cycles for each module is not ac-
curate due to the partner’s reflections after the inter-
view, which led to suggestions for changing to mod-
ules considered completed. Therefore, two or more
modules were specified in parallel during some cy-
cles, something already expected according to the ap-
plied technique. The greater the number of inconsis-
tencies or problems identified during prototyping, the
less effort will be expended in maintaining the system
after its development.
At the end of the interactions, schemes and equa-
tions of the tool were elaborated. Along with the pro-
totype, the generated artifacts enabled the definition
of business rules, functional requirements and the use
case diagram of the proposed system.
4 THE PUBLIC SERVICE COST
MODEL
In order to measure the cost of a service, the Brazil-
ian government employed an adaptation of the SCM,
called Public Service Cost Model, which consists in
estimating three expenses: (i) the cost for the citizen
to use the service, before and after the digital transfor-
mation (ii) the cost for the service manager to deliver
the service, before and after the digital transformation
and (iii) the investment to carry out the digital trans-
formation.
Bearing in mind that the transformation of ser-
vices is focused on the citizen, it’s essential to mea-
sure the cost of the service to the citizen. This implies
discovering all the activities that a citizen must per-
form to complete a given service, the target audience
of the service, the time spent to perform each activ-
ity necessary to conclude the service and the annual
number of requests for the service.
To estimate the costs to the citizen, it is consid-
ered that each service is composed of activities that
must be performed. Then, the estimation consists in
evaluating two costs:
• The time cost (TC), which is T × Q × R
m
, where
– T is the time required to perform each activity
of the service,
– Q is the total amount of users that need to use
the service along a period (a year, for example).
This is just the product of the average frequency
that one user demands the service during the
considered period, and the total amount of users
that require the service, and
– R
m
is the value given for each unity of time.
In the model, it is considered the average wage
income of a citizen per hour.
• The monetary cost (MC), which is C × Q, where
Q stands for the same in time cost and C is the
estimated cost of an activity of the service.
A remark on the activity cost estimation of a ser-
vice is in order. Although this is a subjective issue and
depends on the interpretation of the service manager
on how a service is performed, to define a minimum
scope, a service might be composed by four major
steps: (i) to search for service information, the step in
which the citizen understand how to use the service
and which are the mandatory documents or require-
ments, (ii) to collect and prepare the documents, the
step in which the citizen search for, prepare and orga-
nize all the requirements to apply to the service, (iii)
to require the service and deliver the documents, the
step in which the citizen formally require the service
and delivers all the documents and requirements to
achieve the goal aimed when performing the service,
and (iv) to receive the service, the step in which the
results of the service are delivered to the citizen.
For example, suppose a citizen applying to obtain
a driver’s license. In step (i), the citizen first searches
for all the requirements to obtain the license. For this,
the citizen may search on the web and even go to a
driving school to obtain further information. In step
(ii), the citizen try to meet all the requirements he
or she discovered in step (i), collecting all the doc-
uments generated when meeting the requirements. In
step (iii), the citizen formally requests the service and
delivers all of the documents to the agency responsi-
ble to issue the driver’s license. Finally, in step (iv),
the citizen receive the driver’s license or, if some re-
quirements are still missing, receives a communica-
tion of the fact. For this, the citizen may need to go to
the agency that issues the driver license, or the license
will be delivered by post.
The journey of the service user, as exemplified
above, generates a series of interaction costs that can
have quite different values if face-to-face activities are
required or if it is possible to perform them digitally.
To measure the difference between the two ways of
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