The Effect of Conversion Rate on Product Sales from the Perspective of AISAS Model: An Empirical Study based on the Data of the Amazon Merchants

Jing Li, Xue-Liang Wang, Ye Wang

2022

Abstract

With the rapid development of cross-border e-commerce, Amazon platform, as the largest and most mature cross-border B2C platform, has attracted a large number of merchants. In the face of fierce competition, how to increase product sales is the most difficult problem for every Amazon merchant. Based on the AISAS model of consumption to the amazon online store goods in a company as the research object, for the various stages of conversion selected independent variables, the empirical analysis, and hypothesis testing, explore the amazon online store goods at different stages of conversion rate and the relationship between sales, according to the different conversion rate’s impact on sales of amazon operating process are proposed. This study collected the conversion rates of products in different stages, and draws the following conclusions: the rate of page clicks, the rate of buy box and conversion rate of products have a significant positive effect on sales volume.

Paper Citation

in Harvard Style

Li J., Wang X. and Wang Y. (2022). The Effect of Conversion Rate on Product Sales from the Perspective of AISAS Model: An Empirical Study based on the Data of the Amazon Merchants. In Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM, ISBN 978-989-758-593-7, pages 556-562. DOI: 10.5220/0011191300003440

in Bibtex Style

@conference{bdedm22,
author={Jing Li and Xue-Liang Wang and Ye Wang},
title={The Effect of Conversion Rate on Product Sales from the Perspective of AISAS Model: An Empirical Study based on the Data of the Amazon Merchants},
booktitle={Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,},
year={2022},
pages={556-562},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011191300003440},
isbn={978-989-758-593-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,
TI - The Effect of Conversion Rate on Product Sales from the Perspective of AISAS Model: An Empirical Study based on the Data of the Amazon Merchants
SN - 978-989-758-593-7
AU - Li J.
AU - Wang X.
AU - Wang Y.
PY - 2022
SP - 556
EP - 562
DO - 10.5220/0011191300003440