optimization (Kozlobaeva 2018). These scholars
have done a lot of research on bionic design, which
provides a good theoretical and research foundation
for this article.
This article has studied various design methods
in bionic design; such as partial method, overall
method, metaphor method, etc., and explained the
methods, and carried out actual practice in terms of
the ownership of bionic cultural and creative
products and the purchase type intention of bionic
cultural and creative products. Questionnaire survey,
a total of 650 questionnaires, 644 valid
questionnaires, the effective questionnaire rate is
98%, including 388 male questionnaires and 256
female questionnaires.
In this way, we can better understand the needs
of consumers and strive for the usefulness, detail and
reliability of the questionnaire.
2 THE DESIGN METHOD OF
BIONIC DESIGN ELEMENTS
IN THE DESIGN OF
CULTURAL AND CREATIVE
PRODUCTS
In the process of product design, bionic design
extracts elements from organisms, establishes a
connection with the structure of the product, and
then converts this connection into the unique
functions or ornamental features of the product. The
most commonly used design methods when the
bionic design is applied in the product design
process include the partial method, the overall
method, and the metaphorical abstraction method
(Liu 2020).
2.1 Local Method
The local method is a design principle that extracts
the most representative feature of the biological
form, abstracts, refines and transforms it into the
product design form. In nature, certain local features
of some creatures are distinctive, impressive, and
often have unique aesthetics. For example, the
colorful colors and delicate patterns in butterfly
wings often provide creativity for color matching
and application in graphic design. The eyes of the
fly, the pliers of the praying mantis, the wings of the
birds, etc., because of their unique structure and
function, have helped people obtain inspiration in
the design of many products, and have formed many
product design schemes that have changed our
traditional lives. Partially extract design elements
and transform them into product features related to
product function or structure. It has a wide range of
applications in product design. The design feature of
local method is to extract and strengthen. In the
process of design, grasp biological The most
distinctive personality characteristics, through the
imitation and reinforcement of the form, derive these
characteristics with the corresponding more
distinctive structure, color or function (Zhang 2020).
The first step in the application of the local method
is the relationship between the biological structure
and the product structure, which itself is based on
the designer's full understanding of the product and
biological characteristics, combined with its own
association to create a unique connection point, and
thus form a product idea. The local bionic design is
simple to operate and directly applied, and it is also
the most widely used in bionic design (Chen 2020,
Wang 2021).
2.2 Holistic Method
The holistic method is to extract the features that
best summarize the shape from the entire structure
of the organism after a comprehensive observation
and analysis of the biological shape, and then use
concise colors or lines to generalize, and use the
design method to coordinate deformation and
reorganization to transform it. Transform into a
product form with this biological aesthetic or
behavioral characteristics. The holistic method also
has a lot of applications in the field of product
design. For example, when the aircraft was first
invented, its shape characteristics fully absorbed the
shape characteristics of birds and the dynamic
characteristics of bird flight, even if the development
is achieved today, The shape of the airplane has
undergone great changes, but it still has a very
similar appearance to birds (Alekberli 2020). There
are also lightings that are widely used in modern
homes. Many lightings have been designed to absorb
some morphological features of lotus,
chrysanthemum and other plants. After extracting
them with simple lines, they are completely
transformed into the appearance of lighting, so In the
process of providing people with lighting, lamps and
lanterns also bring people a certain natural
experience (Laszlo 2017, Berg 2017). For example,
a lotus-like chandelier can bring a different kind of
vivid emotion that belongs to the lotus in the room.