Exploratory Analysis of Factors Affecting Levels of Online Shopping in the COVID-19

ChiHsiang Ting, ChinLien Chang, Chao Shen, Xuyuan Zhang

2022

Abstract

This study focuses on the factors influencing online shopping consumer behavior during the COVID-19 epidemic. We conducted an online survey of the population of the Huai’an metropolitan area in Jiangsu Province. Constructing a behavioral model of consumers’ online shopping during the COVID-19 epidemic using the theory of planned behavior. The least squares statistical analysis shows that attitude has a positive effect on behavior intention. Subjective norms have a positive effect on perceived behavioral control. Behavioral intentions have a positive effect on behavior. From the survey results, the categories of commodities purchased by consumers are mostly daily necessities and epidemic prevention products. The survey found that people’s willingness to change their shopping behavior from in-store shopping to online shopping has increased. Therefore, enterprises need to pay more attention to health and safety issues when operating online shopping, in order to reduce consumers’ doubts and improve the reputation of enterprises.

Paper Citation

in Harvard Style

Ting C., Chang C., Shen C. and Zhang X. (2022). Exploratory Analysis of Factors Affecting Levels of Online Shopping in the COVID-19. In Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM, ISBN 978-989-758-593-7, pages 811-817. DOI: 10.5220/0011349900003440

in Bibtex Style

@conference{bdedm22,
author={ChiHsiang Ting and ChinLien Chang and Chao Shen and Xuyuan Zhang},
title={Exploratory Analysis of Factors Affecting Levels of Online Shopping in the COVID-19},
booktitle={Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,},
year={2022},
pages={811-817},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011349900003440},
isbn={978-989-758-593-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,
TI - Exploratory Analysis of Factors Affecting Levels of Online Shopping in the COVID-19
SN - 978-989-758-593-7
AU - Ting C.
AU - Chang C.
AU - Shen C.
AU - Zhang X.
PY - 2022
SP - 811
EP - 817
DO - 10.5220/0011349900003440