Research on the Strategic Development of Sports Events under the New Environment: NBA All-Star

Annie Ji, Jonathan Li

2022

Abstract

In this paper, this paper takes NBA All-Star Game as the research object and uses SWOT analysis to study the influence of NBA All-Star Game on NBA itself and host cities.

Paper Citation

in Harvard Style

Ji A. and Li J. (2022). Research on the Strategic Development of Sports Events under the New Environment: NBA All-Star. In Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM, ISBN 978-989-758-593-7, pages 873-878. DOI: 10.5220/0011355700003440

in Bibtex Style

@conference{bdedm22,
author={Annie Ji and Jonathan Li},
title={Research on the Strategic Development of Sports Events under the New Environment: NBA All-Star},
booktitle={Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,},
year={2022},
pages={873-878},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011355700003440},
isbn={978-989-758-593-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,
TI - Research on the Strategic Development of Sports Events under the New Environment: NBA All-Star
SN - 978-989-758-593-7
AU - Ji A.
AU - Li J.
PY - 2022
SP - 873
EP - 878
DO - 10.5220/0011355700003440