Research on Consumption Behavior of Power Users based on Full Liberalization of Power Selling Side

Yaman Huang, Yingqi Liu

2022

Abstract

Since reform and opening up, China has carried out many electric power reforms. At present, the marketization reform of electricity selling side has been effective, which has injected new vitality into the development of electricity market, and the consumption behavior of electricity users has also changed. This paper analyzes the development of electricity market and electricity trading mode under the background of full liberalization of electricity sales side, constructs the research model framework of electricity user consumption behavior through AISAS model, and designs the questionnaire of electricity user consumption behavior. The basic information of power users and the variables that attract consumers’ attention, stimulate consumers’ interest, the variables of consumers’ information search, the variables of consumers’ purchasing, and the variables of consumers’ information sharing are measured. Finally, the consumption characteristics of power users are analyzed, and suggestions are put forward for the electric power trading platform.

Paper Citation

in Harvard Style

Huang Y. and Liu Y. (2022). Research on Consumption Behavior of Power Users based on Full Liberalization of Power Selling Side. In Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM, ISBN 978-989-758-593-7, pages 924-929. DOI: 10.5220/0011359100003440

in Bibtex Style

@conference{bdedm22,
author={Yaman Huang and Yingqi Liu},
title={Research on Consumption Behavior of Power Users based on Full Liberalization of Power Selling Side},
booktitle={Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,},
year={2022},
pages={924-929},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011359100003440},
isbn={978-989-758-593-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,
TI - Research on Consumption Behavior of Power Users based on Full Liberalization of Power Selling Side
SN - 978-989-758-593-7
AU - Huang Y.
AU - Liu Y.
PY - 2022
SP - 924
EP - 929
DO - 10.5220/0011359100003440