The Effect of Perceived Ease of Use and Perceived Usefulness on Behavior Intention Digital Payment OVO in Pematangsiantar City

Reza Ananda Setiawan

2022

Abstract

The development of technological systems now makes cashless payments. In Indonesia, the government is launching a cashless program for public with some programs being implemented. Digital payment technology has penetrated all levels of society. OVO is one of digital payment app. The dominance of the use of OVO compared to other digital payments creates various perceptions of the benefits and easy access offered by the application. This study aims to analyze how the effect of perceived ease of use and perceived usefulness on behavior intention. This research is quantitative research with an associative approach. The population in this study were all OVO users in Pematangsiantar City with a sample of 100 people. The sampling technique used is non-probability sampling by purposive sampling. The data collection technique was primary data with questionnaire. The results of this study indicate that perceived ease of use has a significant effect on behavior intention with a sig value of 0.015<0.05. Perceived Usefulness has no significant effect on behavior intention with a sig value of 0.146>0.05. In simultaneous testing, all independent variables have a simultaneous effect with a level of effect of 37,4%, while the remaining 62,6% is influenced by factors outside this research model.

Paper Citation

in Harvard Style

Ananda Setiawan R. (2022). The Effect of Perceived Ease of Use and Perceived Usefulness on Behavior Intention Digital Payment OVO in Pematangsiantar City. In Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP, ISBN 978-989-758-618-7, SciTePress, pages 129-133. DOI: 10.5220/0011558300003460

in Bibtex Style

@conference{icosop22,
author={Reza Ananda Setiawan},
title={The Effect of Perceived Ease of Use and Perceived Usefulness on Behavior Intention Digital Payment OVO in Pematangsiantar City},
booktitle={Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP,},
year={2022},
pages={129-133},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011558300003460},
isbn={978-989-758-618-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP,
TI - The Effect of Perceived Ease of Use and Perceived Usefulness on Behavior Intention Digital Payment OVO in Pematangsiantar City
SN - 978-989-758-618-7
AU - Ananda Setiawan R.
PY - 2022
SP - 129
EP - 133
DO - 10.5220/0011558300003460
PB - SciTePress