Research on the Effect of Destination Image on Tourists' Behavioral Intention of Long-Stay Tourism Endowment Based on Structural Equation Model

Huicun Tan, Jiarui Du

2022

Abstract

The long-stay tourism endowment is an important combination of the elderly service industry and tourism. Taking Chengdu as an example, this paper uses structural equation model to explore the influence of destination image and emotional factors on tourists' behavior intention of long-stay tourism endowment. The results show that the destination image has a positive impact on the behavioral intention, positive and negative anticipated emotions of the tourists. Positive anticipated emotion and negative anticipated emotion also have a positive effect on the behavioral intention of tourists. Negative anticipated emotion played a partial mediating effect in the relationship between tourist destination image and tourists' behavior intention of long-stay tourism endowment, while positive anticipated emotion did not play a significant mediating effect. Emotional factors are the important factors that affect tourists' behavior intention of long-stay tourism endowment. Therefore, creating a real, unique and personalized image, improving destination marketing strategies and improving destination service quality can shorten the emotional distance between tourists and the destination, which is conducive to improving tourists' behavioral intention to long-stay tourism endowment.

Paper Citation

in Harvard Style

Tan H. and Du J. (2022). Research on the Effect of Destination Image on Tourists' Behavioral Intention of Long-Stay Tourism Endowment Based on Structural Equation Model. In Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI; ISBN 978-989-758-620-0, SciTePress, pages 271-275. DOI: 10.5220/0011734600003607

in Bibtex Style

@conference{icpdi22,
author={Huicun Tan and Jiarui Du},
title={Research on the Effect of Destination Image on Tourists' Behavioral Intention of Long-Stay Tourism Endowment Based on Structural Equation Model},
booktitle={Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI},
year={2022},
pages={271-275},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011734600003607},
isbn={978-989-758-620-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI
TI - Research on the Effect of Destination Image on Tourists' Behavioral Intention of Long-Stay Tourism Endowment Based on Structural Equation Model
SN - 978-989-758-620-0
AU - Tan H.
AU - Du J.
PY - 2022
SP - 271
EP - 275
DO - 10.5220/0011734600003607
PB - SciTePress