Exploration of Digital Asset Application: A Blockchain-Enabled Media Copyright Organizing Solution Based on Cloud Computing

Yunjing Zhang, Zhexu Zhang

2022

Abstract

The media industry has been impacted by big data. Digital assets, as an important asset, with the combination of cultural and economic attributes, owned by media companies, which is of great significance to explore its innovative application. In this paper, we design a media copyright trading based on online-offline hybrid model. Specifically, the online media asset hosting operation platform, is divided into two parts, MAM and trading section. MAM is the foundation of the platform, and digital assets needs to be guaranteed through MAM before the transaction. MAM stores certificates through block chain, to realize media digital data copy right confirmation. Based on the premise of the separation of ownership and usufruct, the transaction plate realizes the realization of the usufruct of media assets hosted on the media asset trusteeship operation platform through "Block trading" and "Live trading" assets transactions. In addition, by giving full play to the characteristics of media resources and extending the digital assets transaction scenarios offline, which can effectively maximize the transaction value. It is expected that this paper can provide an effective path of digital assets application for the media industry.

Paper Citation

in Harvard Style

Zhang Y. and Zhang Z. (2022). Exploration of Digital Asset Application: A Blockchain-Enabled Media Copyright Organizing Solution Based on Cloud Computing. In Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI; ISBN 978-989-758-620-0, SciTePress, pages 469-474. DOI: 10.5220/0011740400003607

in Bibtex Style

@conference{icpdi22,
author={Yunjing Zhang and Zhexu Zhang},
title={Exploration of Digital Asset Application: A Blockchain-Enabled Media Copyright Organizing Solution Based on Cloud Computing},
booktitle={Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI},
year={2022},
pages={469-474},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011740400003607},
isbn={978-989-758-620-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI
TI - Exploration of Digital Asset Application: A Blockchain-Enabled Media Copyright Organizing Solution Based on Cloud Computing
SN - 978-989-758-620-0
AU - Zhang Y.
AU - Zhang Z.
PY - 2022
SP - 469
EP - 474
DO - 10.5220/0011740400003607
PB - SciTePress