Construction of Big Data Precision Marketing System Based on Hadoop

Daifen Tang

2022

Abstract

In order to promote the information economization process of small and medium-sized enterprises in China, promote the prosperity and development of market economy, and improve the problems of poor information management conditions and weak internet background marketing ability of traditional enterprises, this paper combines big data technology to establish an accurate marketing application software. In this system, web crawler technology is used to capture URL data of web pages, and hadoop platform is used to collect, clean, calculate and process the data, and javaweb technology is used to realize data visualization. The system uses apriori association rule algorithm and clustering algorithm to effectively help e-commerce enterprise managers understand customers’ needs and consumption preferences, accurately analyze old and new consumption data to improve consumer loyalty, stabilize existing consumer groups, increase potential customer groups, improve sales and marketing plans of enterprises, improve sales performance of enterprises, and help enterprises obtain more ideal economic benefits.

Paper Citation

in Harvard Style

Tang D. (2022). Construction of Big Data Precision Marketing System Based on Hadoop. In Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI; ISBN 978-989-758-620-0, SciTePress, pages 518-521. DOI: 10.5220/0011751100003607

in Bibtex Style

@conference{icpdi22,
author={Daifen Tang},
title={Construction of Big Data Precision Marketing System Based on Hadoop},
booktitle={Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI},
year={2022},
pages={518-521},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011751100003607},
isbn={978-989-758-620-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology - Volume 1: ICPDI
TI - Construction of Big Data Precision Marketing System Based on Hadoop
SN - 978-989-758-620-0
AU - Tang D.
PY - 2022
SP - 518
EP - 521
DO - 10.5220/0011751100003607
PB - SciTePress