The Influence of Social Media and Social Environment on Entrepreneur Motivation in Medan During Pandemic Covid-19

Hafiza Adlina, Feronica Simanjorang, Nana Dirbawanto

2022

Abstract

The purpose of this research is to analyse: (1) The influence of social media on entrepreneur motivation in Medan during pandemic of Covid-19 (2) The influence of social environment on entrepreneur motivation in Medan during pandemic of Covid-19. The type of this research is qualitative approach is beneficial in exploring an area where little is known. The population of this research are young entrepreneurs in Medan who owned coffee shop. The result of research shows that entrepreneurs are motivated by social media and their social environment. Furthermore, entrepreneurs devised several social media to reach their audience and target market. The social environment helps young entrepreneurs to develop their business strategies to survive the competitions during the pandemic of Covid-19 in Medan.

Paper Citation

in Harvard Style

Adlina H., Simanjorang F. and Dirbawanto N. (2022). The Influence of Social Media and Social Environment on Entrepreneur Motivation in Medan During Pandemic Covid-19. In Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP, ISBN 978-989-758-618-7, SciTePress, pages 458-462. DOI: 10.5220/0011905100003460

in Bibtex Style

@conference{icosop22,
author={Hafiza Adlina and Feronica Simanjorang and Nana Dirbawanto},
title={The Influence of Social Media and Social Environment on Entrepreneur Motivation in Medan During Pandemic Covid-19},
booktitle={Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP,},
year={2022},
pages={458-462},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011905100003460},
isbn={978-989-758-618-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Social and Political Development - Volume 1: ICOSOP,
TI - The Influence of Social Media and Social Environment on Entrepreneur Motivation in Medan During Pandemic Covid-19
SN - 978-989-758-618-7
AU - Adlina H.
AU - Simanjorang F.
AU - Dirbawanto N.
PY - 2022
SP - 458
EP - 462
DO - 10.5220/0011905100003460
PB - SciTePress