Quantitative Evaluation of the Fulfillment of Social Responsibility of Guizhou Governmental WeChat Official Accounts

Na Yuan, Liyuan Lou

2022

Abstract

Based on 904 articles from 10 governmental WeChat public accounts in Guizhou Province from October 19 th, 2021 to October 31 st , 2021, this study quantitatively evaluates their social responsibility performance by using the social responsibility evaluation index system developed by Huazhong University of Science and Technology. It is found that although much remains to be improved concerning communication and coordination, value guidance and cultural education, Guizhou governmental new media has fulfilled its social responsibility well in information production since the COVID-19 epidemic entered the stage of normal prevention and control. And it is suggested that attention should be paid to the work of platform participation, public participation and platform response in the construction of governmental WeChat public accounts.

Paper Citation

in Harvard Style

Yuan N. and Lou L. (2022). Quantitative Evaluation of the Fulfillment of Social Responsibility of Guizhou Governmental WeChat Official Accounts. In Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME; ISBN 978-989-758-630-9, SciTePress, pages 367-381. DOI: 10.5220/0011912300003613

in Bibtex Style

@conference{nmdme22,
author={Na Yuan and Liyuan Lou},
title={Quantitative Evaluation of the Fulfillment of Social Responsibility of Guizhou Governmental WeChat Official Accounts},
booktitle={Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME},
year={2022},
pages={367-381},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011912300003613},
isbn={978-989-758-630-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME
TI - Quantitative Evaluation of the Fulfillment of Social Responsibility of Guizhou Governmental WeChat Official Accounts
SN - 978-989-758-630-9
AU - Yuan N.
AU - Lou L.
PY - 2022
SP - 367
EP - 381
DO - 10.5220/0011912300003613
PB - SciTePress