A Study on Female Images in Contemporary Chinese Female TV Dramas: Based on China TV Dramas from 2003 to 2021

Rui Jiang

2022

Abstract

With the rapid development of the times, economy and society, women’s TV dramas in mainland China have made great progress. This paper adopts the content analysis method and invokes the method of scale instrument to study the female drama series. This paper compares more than 600 female drama series released in mainland China between 2000 and 2021 through the statistical method of SPSS. The overall situation of female image construction and its main influencing factors are known through data analysis. The results show that: in contemporary China, the concept of gender has no obvious influence on the producers of media products; TV dramas, as typical representatives of media products, are not diversified and specific enough in presenting female images; they are not scientific and standardized enough in the way of presentation; in addition, most TV dramas do not actively and normally present female images; women are more often in a state of being monitored, consumed, deprived or even Women are more often monitored, consumed, deprived and even exploited.

Paper Citation

in Harvard Style

Jiang R. (2022). A Study on Female Images in Contemporary Chinese Female TV Dramas: Based on China TV Dramas from 2003 to 2021. In Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME; ISBN 978-989-758-630-9, SciTePress, pages 473-480. DOI: 10.5220/0011914000003613

in Bibtex Style

@conference{nmdme22,
author={Rui Jiang},
title={A Study on Female Images in Contemporary Chinese Female TV Dramas: Based on China TV Dramas from 2003 to 2021},
booktitle={Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME},
year={2022},
pages={473-480},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011914000003613},
isbn={978-989-758-630-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME
TI - A Study on Female Images in Contemporary Chinese Female TV Dramas: Based on China TV Dramas from 2003 to 2021
SN - 978-989-758-630-9
AU - Jiang R.
PY - 2022
SP - 473
EP - 480
DO - 10.5220/0011914000003613
PB - SciTePress