Redesign of Candy Packaging Under the Influence of Experience Economy and Digitalization, with the Colored Fudge of Hsu Fu Chi for Example

Zhengcong Wei, Herun Zhong

2022

Abstract

Firstly, the paper describes the concept of the experience economy. Consumers would tend to buy some products with aesthetic and practical functions in the experience economy, and then there is an analysis of the transformation and breakthrough of candy packaging. The paper begins from the specific case to analyze the shock of the brand, Hsu Fu Chi, in the experience economy and digital era, so as to point out that only the continuously bringing forth something new from the old along with the development of era could strengthen the market competition of the brand to gain the consumers’ favor. In the end, there is a redesign on the packaging of colored fudge of Hsu Fu Chi based on the need for experience economy and digital media technology.

Paper Citation

in Harvard Style

Wei Z. and Zhong H. (2022). Redesign of Candy Packaging Under the Influence of Experience Economy and Digitalization, with the Colored Fudge of Hsu Fu Chi for Example. In Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME; ISBN 978-989-758-630-9, SciTePress, pages 578-584. DOI: 10.5220/0011916300003613

in Bibtex Style

@conference{nmdme22,
author={Zhengcong Wei and Herun Zhong},
title={Redesign of Candy Packaging Under the Influence of Experience Economy and Digitalization, with the Colored Fudge of Hsu Fu Chi for Example},
booktitle={Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME},
year={2022},
pages={578-584},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011916300003613},
isbn={978-989-758-630-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME
TI - Redesign of Candy Packaging Under the Influence of Experience Economy and Digitalization, with the Colored Fudge of Hsu Fu Chi for Example
SN - 978-989-758-630-9
AU - Wei Z.
AU - Zhong H.
PY - 2022
SP - 578
EP - 584
DO - 10.5220/0011916300003613
PB - SciTePress