The Impact of Metaverse Technology on the Development of Music Industry: A Case Study of Music Industry Development in China and Japan

Zhichao Zhang, Chengxi Liao, Tianxing Ma

2022

Abstract

According to Bloomberg Intelligence, a U.S. market research and consulting firm, the global metaverse technology market scale is expected to reach $783.3 billion by 2024. While metaverse technologies provide alternative space for the consumption and enjoyment of spiritual culture under the new epidemic situation, it also brings people an immersive and interactive emotional and psychological experience that is far beyond what the real world can provide. In this context, it is essential to explore new ideas and paths for the development of China’s music industry. This study uses a regional comparative approach to analyze and compare the utilisation of metaverse technologies within the music industries in China and Japan, and by using questionnaire to collect metaverse music consumers’ attitude towards relevant technologies, it aims to interpret some existing problems in the development of Chinese music industry in the context of globalization. Finally, the paper explores new ideas and paths for the development of metaverse music industry from three aspects: loyal consumer groups, full-spectrum music genres, and high-quality internet infrastructure and services.

Paper Citation

in Harvard Style

Zhang Z., Liao C. and Ma T. (2022). The Impact of Metaverse Technology on the Development of Music Industry: A Case Study of Music Industry Development in China and Japan. In Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME; ISBN 978-989-758-630-9, SciTePress, pages 632-640. DOI: 10.5220/0011936300003613

in Bibtex Style

@conference{nmdme22,
author={Zhichao Zhang and Chengxi Liao and Tianxing Ma},
title={The Impact of Metaverse Technology on the Development of Music Industry: A Case Study of Music Industry Development in China and Japan},
booktitle={Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME},
year={2022},
pages={632-640},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011936300003613},
isbn={978-989-758-630-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME
TI - The Impact of Metaverse Technology on the Development of Music Industry: A Case Study of Music Industry Development in China and Japan
SN - 978-989-758-630-9
AU - Zhang Z.
AU - Liao C.
AU - Ma T.
PY - 2022
SP - 632
EP - 640
DO - 10.5220/0011936300003613
PB - SciTePress