Culinary Purchasing Intention in MSMEs: IT Capability, Innovation Capability

Virgo Simamora, Lani Diana Wijaya, Khoirunnisa

2022

Abstract

Many previous research has found the importance of information technology and innovation capabilities to survive during difficult times. This study aims to examine the influence of information technology and innovation capabilities on customer purchase intentions in Jakarta micro-culinary businesses. The population of this study is all the consumers who have bought food from the micro-culinary company at least once and whose number is unknown. Purposive sampling is used in this study to identify 415 eligible customers to participate in this study. The researcher distributed surveys both online and offline in order to collect data. The data were processed using the Partial Least Squares (PLS) and discovered the influence of customers’ information technology capacity and innovation capabilities on their purchasing intentions. This finding supports prior research that discovered the impact of information technology on innovation.

Paper Citation

in Harvard Style

Simamora V., Wijaya L. and Khoirunnisa. (2022). Culinary Purchasing Intention in MSMEs: IT Capability, Innovation Capability. In Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta; ISBN 978-989-758-654-5, SciTePress, pages 128-134. DOI: 10.5220/0011977100003582

in Bibtex Style

@conference{iscp uta'45 jakarta22,
author={Virgo Simamora and Lani Diana Wijaya and Khoirunnisa},
title={Culinary Purchasing Intention in MSMEs: IT Capability, Innovation Capability},
booktitle={Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta},
year={2022},
pages={128-134},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011977100003582},
isbn={978-989-758-654-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta
TI - Culinary Purchasing Intention in MSMEs: IT Capability, Innovation Capability
SN - 978-989-758-654-5
AU - Simamora V.
AU - Wijaya L.
AU - Khoirunnisa.
PY - 2022
SP - 128
EP - 134
DO - 10.5220/0011977100003582
PB - SciTePress