The Role of CJ’S Group in South Korea Diplomacy in Indonesia

Indrawati, Prullyta Vega Negara

2022

Abstract

Corporate diplomacy is a concept that describes the role of companies in state diplomacy. The corporation has an influence on the impression of its home country through its products so that it is effective for nation branding. CJ Group as a South Korean conglomerate company has become an actor in South Korea’s corporate diplomacy in Indonesia, whether intentional or not. This research uses a qualitative descriptive method to find out how is the role of CJ Group in Corporate diplomacy. This research finds that the collaboration between the creative industries of South Korea and Indonesia is a forum for the practice of South Korean corporate diplomacy in Indonesia. The role of the CJ Group in corporate diplomacy is illustrated by its efforts as corporate diplomacy. This research also describes the advantages of South Korea from the role of the CJ Group as an actor of corporate diplomacy.

Paper Citation

in Harvard Style

Indrawati. and Negara P. (2022). The Role of CJ’S Group in South Korea Diplomacy in Indonesia. In Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta; ISBN 978-989-758-654-5, SciTePress, pages 144-149. DOI: 10.5220/0011977300003582

in Bibtex Style

@conference{iscp uta'45 jakarta22,
author={Indrawati and Prullyta Vega Negara},
title={The Role of CJ’S Group in South Korea Diplomacy in Indonesia},
booktitle={Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta},
year={2022},
pages={144-149},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011977300003582},
isbn={978-989-758-654-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta
TI - The Role of CJ’S Group in South Korea Diplomacy in Indonesia
SN - 978-989-758-654-5
AU - Indrawati.
AU - Negara P.
PY - 2022
SP - 144
EP - 149
DO - 10.5220/0011977300003582
PB - SciTePress