Research on Sports Apparel Brand Strategic Planning Under the Background of Big Data: Li Ning Company as an Example

Xingyuan Dai

2022

Abstract

In this paper, Li Ning Company as an example, for its development of appropriate marketing strategy, the second part is the general profile of Li Ning Company; Thirdly, it analyzes the marketing environment facing Li Ning Company and the opportunities and challenges brought by the novel coronavirus epidemic. The fourth part plans the digital marketing platform of Li Ning Company according to ESP model and "5S" strategy method. The fifth part is to design the effective search engine marketing plan for Li Ning Company; The sixth part combines the development of big data and artificial intelligence technology to talk about how Li Ning Company will realize data-driven big data marketing in the future.

Paper Citation

in Harvard Style

Dai X. (2022). Research on Sports Apparel Brand Strategic Planning Under the Background of Big Data: Li Ning Company as an Example. In Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME; ISBN 978-989-758-636-1, SciTePress, pages 36-41. DOI: 10.5220/0012023100003620

in Bibtex Style

@conference{icemme22,
author={Xingyuan Dai},
title={Research on Sports Apparel Brand Strategic Planning Under the Background of Big Data: Li Ning Company as an Example},
booktitle={Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME},
year={2022},
pages={36-41},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012023100003620},
isbn={978-989-758-636-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME
TI - Research on Sports Apparel Brand Strategic Planning Under the Background of Big Data: Li Ning Company as an Example
SN - 978-989-758-636-1
AU - Dai X.
PY - 2022
SP - 36
EP - 41
DO - 10.5220/0012023100003620
PB - SciTePress