Research on Green Clothing Consumption Behavior of Urban Residents Based on Structural Equation Model: Take Beijing Residents as an Example

Jia Shi, Jun Ning

2022

Abstract

In order to promote green clothing consumption and help achieve the goal of "carbon peak" and "carbon neutrality", based on 1005 questionnaires and combined with the theory of planned behavior, SPSS19.0 and AMOS23.0 software were used to build a structural equation model to explore the correlation between cognition, attitude, willingness and behavior of green clothing consumption in Beijing and the moderating factors. The results show that consumers' cognition of green clothing consumption will have a positive and significant impact on their consumption attitude, and then have a significant impact on their consumption intention, and finally affect their consumption behavior. Women, those with lower age and education level, unmarried, non-state-owned occupation, high family income or small family size have a significantly higher impact on the attitude of green clothing consumption cognition than other groups. Women, people with higher education level, higher family income or smaller family size have a significantly higher impact on green clothing consumption attitude than other groups. The influence of green clothing consumption intention on behavior of older people is significantly lower than that of other groups. The government should strengthen the dissemination of green clothing consumption knowledge, enterprises should carry out differentiated publicity, improve technology, and consumers should cultivate green clothing consumption habits.

Paper Citation

in Harvard Style

Shi J. and Ning J. (2022). Research on Green Clothing Consumption Behavior of Urban Residents Based on Structural Equation Model: Take Beijing Residents as an Example. In Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME; ISBN 978-989-758-636-1, SciTePress, pages 116-126. DOI: 10.5220/0012026700003620

in Bibtex Style

@conference{icemme22,
author={Jia Shi and Jun Ning},
title={Research on Green Clothing Consumption Behavior of Urban Residents Based on Structural Equation Model: Take Beijing Residents as an Example},
booktitle={Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME},
year={2022},
pages={116-126},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012026700003620},
isbn={978-989-758-636-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME
TI - Research on Green Clothing Consumption Behavior of Urban Residents Based on Structural Equation Model: Take Beijing Residents as an Example
SN - 978-989-758-636-1
AU - Shi J.
AU - Ning J.
PY - 2022
SP - 116
EP - 126
DO - 10.5220/0012026700003620
PB - SciTePress