Determination of Breakfast Menu Patterns on the Fast Food Restaurant Using Apriori Algorithm

Anggi Putri, Dzulfiqar Fauzan, Hana’ Nabilah, Ruli Utami, Suryo Atmojo

2023

Abstract

Nowadays the workload is increasing and inversely proportional to idle time, everyone is in rush especially in the morning. Whereas breakfast is very important to start the day. Fast food restaurant offers a solution to this problem. Fast food defined as cuisine prepared by restaurant in quick time and ready to consume. Fast food restaurants have growing rapidly in Indonesia. The number of similar restaurants resulted very tight competition, under these conditions fast food restaurant entrepreneurs must consider various ways to survive in competition. Researchers offer collaboration between marketing strategy and computational knowledge for business. One of the computational sciences that can be applied is Apriori algorithm to combine relationships between products from the Fast-Food restaurant transaction data. This algorithm resulted 27 association rules with 12 rules has met minimum confidence requirement. In this research minimum support and confidence for each ≤ 2 and ≤ 75%.

Paper Citation

in Harvard Style

Putri A., Fauzan D., Nabilah H., Utami R. and Atmojo S. (2023). Determination of Breakfast Menu Patterns on the Fast Food Restaurant Using Apriori Algorithm. In Proceedings of the 4th International Conference on Advanced Engineering and Technology - Volume 1: ICATECH; ISBN 978-989-758-663-7, SciTePress, pages 76-81. DOI: 10.5220/0012109200003680

in Bibtex Style

@conference{icatech23,
author={Anggi Putri and Dzulfiqar Fauzan and Hana’ Nabilah and Ruli Utami and Suryo Atmojo},
title={Determination of Breakfast Menu Patterns on the Fast Food Restaurant Using Apriori Algorithm},
booktitle={Proceedings of the 4th International Conference on Advanced Engineering and Technology - Volume 1: ICATECH},
year={2023},
pages={76-81},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012109200003680},
isbn={978-989-758-663-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Advanced Engineering and Technology - Volume 1: ICATECH
TI - Determination of Breakfast Menu Patterns on the Fast Food Restaurant Using Apriori Algorithm
SN - 978-989-758-663-7
AU - Putri A.
AU - Fauzan D.
AU - Nabilah H.
AU - Utami R.
AU - Atmojo S.
PY - 2023
SP - 76
EP - 81
DO - 10.5220/0012109200003680
PB - SciTePress