An Empirical Study on the Relation Between the Promotional Strategies of Social Media Platforms and the Decision-Making Process of Admitting New Students to Private Universities

Ajay Kumar Mishra, Rachna Chaturvedi, Aboli Niphadkar, Ninad Gawande

2023

Abstract

This research paper explores the utilization of social media in the marketing process for private universities like Ajeenkya DY Patil University, in terms of the decision-making process of admitting new students to a private university. A qualitative approach was used to analyze descriptive data from a survey taken by 100 first-year students enrolled in 2022. A probability sampling design with a simple random sampling technique was employed to select the sample. The fourth industrial revolution has altered the way business and people interact through digital technology. This revolution is a cyber-physical system (CPS) that merges the virtual and physical worlds, thus giving rise to the concept of a connected internet-based world. Companies must be able to adapt and transform themselves to this new way of life if they want to remain competitive in the global market. Effective communication is a critical component of successful marketing.

Paper Citation

in Harvard Style

Kumar Mishra A., Chaturvedi R., Niphadkar A. and Gawande N. (2023). An Empirical Study on the Relation Between the Promotional Strategies of Social Media Platforms and the Decision-Making Process of Admitting New Students to Private Universities. In Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR; ISBN 978-989-758-687-3, SciTePress, pages 655-662. DOI: 10.5220/0012500500003792

in Bibtex Style

@conference{pamir23,
author={Ajay Kumar Mishra and Rachna Chaturvedi and Aboli Niphadkar and Ninad Gawande},
title={An Empirical Study on the Relation Between the Promotional Strategies of Social Media Platforms and the Decision-Making Process of Admitting New Students to Private Universities},
booktitle={Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR},
year={2023},
pages={655-662},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012500500003792},
isbn={978-989-758-687-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR
TI - An Empirical Study on the Relation Between the Promotional Strategies of Social Media Platforms and the Decision-Making Process of Admitting New Students to Private Universities
SN - 978-989-758-687-3
AU - Kumar Mishra A.
AU - Chaturvedi R.
AU - Niphadkar A.
AU - Gawande N.
PY - 2023
SP - 655
EP - 662
DO - 10.5220/0012500500003792
PB - SciTePress