An Explorative Study of Social Media’s Effect on Family Feuds and Voting Behavior

Ranjeet Kaur, Sneha Sengupta

2023

Abstract

This research study delves into the associative idea on how political parties incorporate social media as a promotional tactic to communicate their agendas to the mass. People have become spontaneous in terms of reacting to a specific news thereby changing their mindset according to the information planted in their minds. The sole drop of contention lies in the probability of misleading and unverified information which reaches the viewers in no time. It becomes even more concerning when the information is being circulated with no reliability check to the known groups. It aims to analyse how effective branding is channelised through social media platforms to promote their party’s agenda and ideologies; how AI algorithms can deeply affect the mindset and allow people to change their decisions. Additionally, it also throws light on how digital media/ social media is leading to difference in opinion thereby leading to family feuds of varying intensity

Paper Citation

in Harvard Style

Kaur R. and Sengupta S. (2023). An Explorative Study of Social Media’s Effect on Family Feuds and Voting Behavior. In Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR; ISBN 978-989-758-687-3, SciTePress, pages 663-666. DOI: 10.5220/0012500700003792

in Bibtex Style

@conference{pamir23,
author={Ranjeet Kaur and Sneha Sengupta},
title={An Explorative Study of Social Media’s Effect on Family Feuds and Voting Behavior},
booktitle={Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR},
year={2023},
pages={663-666},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012500700003792},
isbn={978-989-758-687-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR
TI - An Explorative Study of Social Media’s Effect on Family Feuds and Voting Behavior
SN - 978-989-758-687-3
AU - Kaur R.
AU - Sengupta S.
PY - 2023
SP - 663
EP - 666
DO - 10.5220/0012500700003792
PB - SciTePress