Problems and Opportunities in Rural Marketing: A Study of Raipur's Southern Districts

Namrata Shrivastava

2023

Abstract

Most Indians reside in villages. Furthermore, this rural population forms the backbone of Indian society and embodies the country’s true character. The Indian rural market has been able to demonstrate to marketers across the country the signs of ripe opportunity due to its diverse range of demand. It presents the marketer with a variety of opportunities and difficulties that must be carefully considered in order to develop effective marketing plans. We still need to better understand rural consumers’ buying patterns, attitudes, and behaviours, especially from a marketing perspective. The study is based on both primary and secondary data collected for three years, ranging from 2017 to 2019. The current investigation was conducted in four stages. The profiles of the marketers and their personality scores were discussed at the initial stage. The discussion of rural marketing issues is then followed by a second step of democratic discrimination over how these issues are seen. The analysis of market threats in rural markets, the SWOT analysis, and the areas of prospects in rural marketing are used to assess the prospects in rural marketing at the third stage. The necessary marketing strategies and rural marketing mix requirements are determined at the very end.

Paper Citation

in Harvard Style

Shrivastava N. (2023). Problems and Opportunities in Rural Marketing: A Study of Raipur's Southern Districts. In Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR; ISBN 978-989-758-687-3, SciTePress, pages 864-867. DOI: 10.5220/0012515900003792

in Bibtex Style

@conference{pamir23,
author={Namrata Shrivastava},
title={Problems and Opportunities in Rural Marketing: A Study of Raipur's Southern Districts},
booktitle={Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR},
year={2023},
pages={864-867},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012515900003792},
isbn={978-989-758-687-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR
TI - Problems and Opportunities in Rural Marketing: A Study of Raipur's Southern Districts
SN - 978-989-758-687-3
AU - Shrivastava N.
PY - 2023
SP - 864
EP - 867
DO - 10.5220/0012515900003792
PB - SciTePress