Digital Marketing Moderation on the Influence of Brand Awareness and Product Excellence on Buying Interest at PT. Parit Padang Global Jakarta

Musthofa Jundi, Ari Soetiyani, Lukiyana

2023

Abstract

This research examines Brand Awareness influencing the digital marketing of Parit Padang Global consumers. Product Excellence influences consumer digital marketing. Parit Padang Global, Digital Marketing influences consumer buying interest of PT. Parit Padang Global, to determine the influence of brand awareness and product excellence on buying interest moderated by digital marketing among Parit Padang Global consumers. This study used 78 Consumers Padang Parit Global. Data sampling using Simple Random Sampling. These results show that the influence of brand awareness is positive and significant on digital marketing. These results show that the influence of product excellence is positive and significant on digital marketing. These results show that the influence of digital marketing is positive and significant on purchase intent.

Paper Citation

in Harvard Style

Jundi M., Soetiyani A. and Lukiyana. (2023). Digital Marketing Moderation on the Influence of Brand Awareness and Product Excellence on Buying Interest at PT. Parit Padang Global Jakarta. In Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA; ISBN 978-989-758-691-0, SciTePress, pages 282-287. DOI: 10.5220/0012580400003821

in Bibtex Style

@conference{iscp uta '45 jakarta23,
author={Musthofa Jundi and Ari Soetiyani and Lukiyana},
title={Digital Marketing Moderation on the Influence of Brand Awareness and Product Excellence on Buying Interest at PT. Parit Padang Global Jakarta},
booktitle={Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA},
year={2023},
pages={282-287},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012580400003821},
isbn={978-989-758-691-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA
TI - Digital Marketing Moderation on the Influence of Brand Awareness and Product Excellence on Buying Interest at PT. Parit Padang Global Jakarta
SN - 978-989-758-691-0
AU - Jundi M.
AU - Soetiyani A.
AU - Lukiyana.
PY - 2023
SP - 282
EP - 287
DO - 10.5220/0012580400003821
PB - SciTePress