Revolutionizing Indonesian SMES: A Comprehensive Analysis of Shopee Online Marketplace's Promotional Strategies in Driving Sales Growth

Indra Firdiyansyah, Riki, Rina

2023

Abstract

With the rapid advances in technology such as the internet, it has become increasingly sophisticated and the growing ease of access has increasingly attracted the public’s attention. This research aims to produce a systematic, factorial, and accurate analysis of the characteristics, facts, and relationships between the phenomena studied. The method used is a qualitative method. The research results illustrate that the internet is able to encourage increased sales of MSMEs today. With easy internet access and implemented promotional strategies, MSMEs have a strategy for utilizing marketplaces and social media to increase sales. Shopee is a forum that operates in the online market sector. The online market (Shopee) provides convenience and comfort for sellers and buyers. The strategy of utilizing the Shopee marketplace is currently able to increase sales for MSMEs in Indonesia. One example is the WomenWear store.

Paper Citation

in Harvard Style

Firdiyansyah I., Riki. and Rina. (2023). Revolutionizing Indonesian SMES: A Comprehensive Analysis of Shopee Online Marketplace's Promotional Strategies in Driving Sales Growth. In Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC; ISBN 978-989-758-704-7, SciTePress, pages 49-52. DOI: 10.5220/0012606800003798

in Bibtex Style

@conference{mebic23,
author={Indra Firdiyansyah and Riki and Rina},
title={Revolutionizing Indonesian SMES: A Comprehensive Analysis of Shopee Online Marketplace's Promotional Strategies in Driving Sales Growth},
booktitle={Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC},
year={2023},
pages={49-52},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012606800003798},
isbn={978-989-758-704-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC
TI - Revolutionizing Indonesian SMES: A Comprehensive Analysis of Shopee Online Marketplace's Promotional Strategies in Driving Sales Growth
SN - 978-989-758-704-7
AU - Firdiyansyah I.
AU - Riki.
AU - Rina.
PY - 2023
SP - 49
EP - 52
DO - 10.5220/0012606800003798
PB - SciTePress