New Media for Business: Study of Google My Business Utilization for Local Business in Banyumas Regency

Itsna Hidayatul Khusna, Dian Bestari Santi Rahayu, Nuryanti

2023

Abstract

The emergence of Google led to a transformation in the business sector. Google is a multinational company specializing in search technology, web computing, software, and online advertising. Google dominates the search engine industry market share by 92,21% in 2023. Specifically in the business sector, Google has Google My Business; this is a service for business owners to control what is displayed in search results when someone searches for a company name on Google for free. Compared to advertisements on television, where 30 seconds of broadcast costs around 20-40 million for daytime, while for primetime, it will be around 40-100 million rupiah, Google helps out small businesses on a local scale. This research is focused on Google My Business utilization for local agriculture businesses in Banyumas Regency. This research applies descriptive qualitative methodology, and to collect data, the researcher interviews four local agriculture business owners. The researcher finds that using Google My Business facilitates the product to be widely known by the wider community, increasing store visits, making the shop easy to find in Google Maps by customers, and making it easier to promote the business to consumers.

Paper Citation

in Harvard Style

Khusna I., Rahayu D. and Nuryanti. (2023). New Media for Business: Study of Google My Business Utilization for Local Business in Banyumas Regency. In Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA; ISBN 978-989-758-691-0, SciTePress, pages 103-107. DOI: 10.5220/0012640900003821

in Bibtex Style

@conference{iscp uta '45 jakarta23,
author={Itsna Hidayatul Khusna and Dian Bestari Santi Rahayu and Nuryanti},
title={New Media for Business: Study of Google My Business Utilization for Local Business in Banyumas Regency},
booktitle={Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA},
year={2023},
pages={103-107},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012640900003821},
isbn={978-989-758-691-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA
TI - New Media for Business: Study of Google My Business Utilization for Local Business in Banyumas Regency
SN - 978-989-758-691-0
AU - Khusna I.
AU - Rahayu D.
AU - Nuryanti.
PY - 2023
SP - 103
EP - 107
DO - 10.5220/0012640900003821
PB - SciTePress