Strengthening the Halal Value Chain for Competitive Advantage: Evidence from Bionesia Organic Foods

Risdy Absari Indah Pratiwi, Mirza Pratiwi, Nur Bayti, Rafki S., Dodi Dermawan, Imalinda Deryane, Sufnirayanti

2023

Abstract

This research attempts to find sources of competitive advantage in companies producing organic coconut derivative products, Bionesia Organic Foods, which is one of the largest coconut industries in Indonesia. By applying Porter’s value chain model, researchers examined nine activities along the company’s value chain. The development of interview techniques, observation, document analysis, content analysis, and literature study was done to acquire a comprehensive understanding of the company’s business processes. Empirically, Bionesia gains its competitive advantage through the implementation and compliance with halal standards throughout the company’s value chain and innovation in the development of organic coconut products which makes Bionesia superior in terms of costs.

Paper Citation

in Harvard Style

Absari Indah Pratiwi R., Pratiwi M., Bayti N., S. R., Dermawan D., Deryane I. and Sufnirayanti. (2023). Strengthening the Halal Value Chain for Competitive Advantage: Evidence from Bionesia Organic Foods. In Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC; ISBN 978-989-758-704-7, SciTePress, pages 79-85. DOI: 10.5220/0012646500003798

in Bibtex Style

@conference{mebic23,
author={Risdy Absari Indah Pratiwi and Mirza Pratiwi and Nur Bayti and Rafki S. and Dodi Dermawan and Imalinda Deryane and Sufnirayanti},
title={Strengthening the Halal Value Chain for Competitive Advantage: Evidence from Bionesia Organic Foods},
booktitle={Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC},
year={2023},
pages={79-85},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012646500003798},
isbn={978-989-758-704-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC
TI - Strengthening the Halal Value Chain for Competitive Advantage: Evidence from Bionesia Organic Foods
SN - 978-989-758-704-7
AU - Absari Indah Pratiwi R.
AU - Pratiwi M.
AU - Bayti N.
AU - S. R.
AU - Dermawan D.
AU - Deryane I.
AU - Sufnirayanti.
PY - 2023
SP - 79
EP - 85
DO - 10.5220/0012646500003798
PB - SciTePress