“Branding Theory, Design and Identity” Course Teaching Experience for Modern IT Specialists

Viktoriia Bolotina, Tetiana Vakaliuk, Tetiana Vakaliuk, Tetiana Vakaliuk, Tetiana Vakaliuk, Olha Harbych-Moshora, Valerii Kontsedailo

2023

Abstract

This article contains a description of the author’s methodology for teaching the course “Branding Theory, Design, and Identity”. The article provides a list of topics studied by students. The results of students’ work, their achievements, and analysis of the results of the teacher’s work are described. The main goal in the development of the methodology is the formation of a high-quality IT specialist with the ability to approach the solution to various problems creatively. To achieve this goal, students are offered to work on one original topic within the framework of laboratory work. As a result, students prepare and present the brand book of their own company, having gone through all the stages of brand formation. The article presents the results of a survey of students on the quality of the proposed methodology, and positive and negative aspects of the teaching of the course are identified. Based on our observations, the methodology can be considered accurate, because, during the training, students showed the ability to creatively approach tasks, easily master various graphic editors and successfully combine them in practice.

Paper Citation

in Harvard Style

Bolotina V., Vakaliuk T., Harbych-Moshora O. and Kontsedailo V. (2023). “Branding Theory, Design and Identity” Course Teaching Experience for Modern IT Specialists. In Proceedings of the 4th International Conference on History, Theory and Methodology of Learning - Volume 1: ICHTML; ISBN 978-989-758-579-1, SciTePress, pages 191-203. DOI: 10.5220/0012660100003737

in Bibtex Style

@conference{ichtml23,
author={Viktoriia Bolotina and Tetiana Vakaliuk and Olha Harbych-Moshora and Valerii Kontsedailo},
title={“Branding Theory, Design and Identity” Course Teaching Experience for Modern IT Specialists},
booktitle={Proceedings of the 4th International Conference on History, Theory and Methodology of Learning - Volume 1: ICHTML},
year={2023},
pages={191-203},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012660100003737},
isbn={978-989-758-579-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on History, Theory and Methodology of Learning - Volume 1: ICHTML
TI - “Branding Theory, Design and Identity” Course Teaching Experience for Modern IT Specialists
SN - 978-989-758-579-1
AU - Bolotina V.
AU - Vakaliuk T.
AU - Harbych-Moshora O.
AU - Kontsedailo V.
PY - 2023
SP - 191
EP - 203
DO - 10.5220/0012660100003737
PB - SciTePress