Why Do Tourists Have Revisit Intention? The Effect of Customer Experience as a Marketing Strategy

Miftahul Jannah, R. Pranjoto

2023

Abstract

This study aims to analyse customer experience as a marketing strategy for the intention to revisit the tourist destination Camplong Beach. Customer experience has Affective Experience, Sensory Experiences, creative cognitive experiences, behaviors and lifestyles, social-identity experiences and physical experiences which result from relating to a reference group/culture as the variable of Customer Experience—data analysis with descriptive quantitative. The study were collected 130 adults. Sense, think, and relate have no positive significance on revisit intention. But feeling and acting have positive significance

Paper Citation

in Harvard Style

Jannah M. and Pranjoto R. (2023). Why Do Tourists Have Revisit Intention? The Effect of Customer Experience as a Marketing Strategy. In Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC; ISBN 978-989-758-704-7, SciTePress, pages 86-90. DOI: 10.5220/0012685300003798

in Bibtex Style

@conference{mebic23,
author={Miftahul Jannah and R. Pranjoto},
title={Why Do Tourists Have Revisit Intention? The Effect of Customer Experience as a Marketing Strategy},
booktitle={Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC},
year={2023},
pages={86-90},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012685300003798},
isbn={978-989-758-704-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC
TI - Why Do Tourists Have Revisit Intention? The Effect of Customer Experience as a Marketing Strategy
SN - 978-989-758-704-7
AU - Jannah M.
AU - Pranjoto R.
PY - 2023
SP - 86
EP - 90
DO - 10.5220/0012685300003798
PB - SciTePress