The Significance of Colour in Visual Communication: An Analytical Study

Amarjeet Singh, Kapil Chowdhury

2023

Abstract

Colour holds immense significance in visual communication, often exerting its influence even in its absence, shaping perceptions and evoking emotions. Its impact resonates across various domains, including advertising, art, design, and cinematography. Through a multilingual approach, colours transcend cultural boundaries, symbolising different meanings and identities. Understanding these cultural nuances is crucial for effective communication and international exchanges. Moreover, colours serve as identifiers and symbols in politics, branding, and advertising, influencing customer behaviours and establishing brand identities. From enhancing clarity and safety in wayfinding to influencing fashion trends and medical therapies, colour permeates every aspect of human life, evoking emotions and shaping perceptions. In visual communication, graphic designers and filmmakers leverage colour to convey information and create immersive experiences, while the fashion industry utilises colour to influence identities and trends. Ultimately, colour serves as a powerful medium for professionals across industries, facilitating communication, building brand identities, and evoking emotional and physical responses.

Paper Citation

in Harvard Style

Singh A. and Chowdhury K. (2023). The Significance of Colour in Visual Communication: An Analytical Study. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 474-477. DOI: 10.5220/0012870900003882

in Bibtex Style

@conference{pamir-223,
author={Amarjeet Singh and Kapil Chowdhury},
title={The Significance of Colour in Visual Communication: An Analytical Study},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={474-477},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012870900003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - The Significance of Colour in Visual Communication: An Analytical Study
SN - 978-989-758-723-8
AU - Singh A.
AU - Chowdhury K.
PY - 2023
SP - 474
EP - 477
DO - 10.5220/0012870900003882
PB - SciTePress