Print Media in the Digital Age: Navigating Change and Audience Engagement

Neha, Sanjna Vij, Preeti Singh, Manish Kumar Jaisal, Amit Verma

2023

Abstract

In this paper, we explore the transformation of print media in the digital age, examining its effects on various aspects. We look at content quality, distribution efficiency, credibility, reader engagement, delivery speed, content diversity, interactive features, traditional revenue streams, and reader retention strategies. We find differing opinions on how print media adapts to the digital era, with many expressing worries about declining content quality. However, digital technology is acknowledged for improving distribution efficiency and speeding up delivery. The integration of digital and print media is viewed positively, enhancing reader engagement and interaction. The digital shift has affected traditional revenue streams, with some remaining neutral about its impact. Nonetheless, print media companies have devised effective strategies to retain readers, showing resilience in the changing media landscape. This study contributes to the ongoing discussion about print media's adaptation to digital transformation, highlighting the importance of navigating digital platforms for continued relevance and success.

Paper Citation

in Harvard Style

Neha., Vij S., Singh P., Jaisal M. and Verma A. (2023). Print Media in the Digital Age: Navigating Change and Audience Engagement. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 478-482. DOI: 10.5220/0012871100003882

in Bibtex Style

@conference{pamir-223,
author={Neha and Sanjna Vij and Preeti Singh and Manish Jaisal and Amit Verma},
title={Print Media in the Digital Age: Navigating Change and Audience Engagement},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={478-482},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012871100003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Print Media in the Digital Age: Navigating Change and Audience Engagement
SN - 978-989-758-723-8
AU - Neha.
AU - Vij S.
AU - Singh P.
AU - Jaisal M.
AU - Verma A.
PY - 2023
SP - 478
EP - 482
DO - 10.5220/0012871100003882
PB - SciTePress