Cognitive Analysis of E-Commerce Adoption Factors in Small and Medium Enterprises

Mahesh Singh, Manoj Kumar Rao, Manoj B Pandey, Amit Mishra

2023

Abstract

Small and medium-sized businesses (SMEs) are crucial to most economies, especially those in emerging nations. This study's goal is to combine these elements and assess their degree of impact on adoption decision-making, whether it was favourable or bad from the adopter's viewpoint. In a survey addressed to SMEs, 26 criteria that have been utilised in many adoption models as variables in the literature were given impartially without being labelled incentives or hurdles. The impact of these variables on respondents' choices to adopt e-commerce/e-business Internet technologies (EEIT) was rated by respondents. According to the study's conclusions, variables are seen differently by adopters, those who plan to adopt, and those who do not. These findings need to provide the foundation for the adopting models' greater exact use of these factors.

Paper Citation

in Harvard Style

Singh M., Rao M., Pandey M. and Mishra A. (2023). Cognitive Analysis of E-Commerce Adoption Factors in Small and Medium Enterprises. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 497-500. DOI: 10.5220/0012873200003882

in Bibtex Style

@conference{pamir-223,
author={Mahesh Singh and Manoj Rao and Manoj Pandey and Amit Mishra},
title={Cognitive Analysis of E-Commerce Adoption Factors in Small and Medium Enterprises},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={497-500},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012873200003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Cognitive Analysis of E-Commerce Adoption Factors in Small and Medium Enterprises
SN - 978-989-758-723-8
AU - Singh M.
AU - Rao M.
AU - Pandey M.
AU - Mishra A.
PY - 2023
SP - 497
EP - 500
DO - 10.5220/0012873200003882
PB - SciTePress