Digital Strategies and Financial Success in Tourism Enterprises

Amit Mishra, Shashi Kant Gupta, Susheel Kumar Singh, Prabhdeep Singh

2023

Abstract

This research aims to investigate how wholesalers build confidence in B2B trade in the travel sector. In Taiwan, 868 travel agencies were surveyed, and 211 of the investigations had valid responses. The findings indicate that there is a significant gap between industry trust and control trust, demonstrating merchants are more focused on image & reputation management than on taking practical steps to increase control trust. The research concluded by offering suggestions for how wholesalers may strengthen their trust-building practises maintaining the retailers' trust attitudes and beliefs in future business dealings.

Paper Citation

in Harvard Style

Mishra A., Gupta S., Singh S. and Singh P. (2023). Digital Strategies and Financial Success in Tourism Enterprises. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 665-668. DOI: 10.5220/0012912000003882

in Bibtex Style

@conference{pamir-223,
author={Amit Mishra and Shashi Gupta and Susheel Singh and Prabhdeep Singh},
title={Digital Strategies and Financial Success in Tourism Enterprises},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={665-668},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012912000003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Digital Strategies and Financial Success in Tourism Enterprises
SN - 978-989-758-723-8
AU - Mishra A.
AU - Gupta S.
AU - Singh S.
AU - Singh P.
PY - 2023
SP - 665
EP - 668
DO - 10.5220/0012912000003882
PB - SciTePress