Analysing the Language of Advertising Discourse in English and American Texts

Shakhzoda Damirovna Egamberdieva, Farida Oktamovna Egamberdieva

2023

Abstract

As the social economy has grown, advertising has permeated people's daily lives more and more. The field of advertising, as a distinctive purpose, has unique linguistic requirements. In addition to being precise and succinct, the wording should be creative. In order to determine the primary extralinguistic factors that impact the communication process in advertising, this paper will analyse the language used in advertising discourse. It will also review the proportion of advertising text and ad slogans in communicative activities as well as the structural, semantic, and functional peculiarities of an ad-slogan.

Paper Citation

in Harvard Style

Egamberdieva S. and Egamberdieva F. (2023). Analysing the Language of Advertising Discourse in English and American Texts. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 967-975. DOI: 10.5220/0012935600003882

in Bibtex Style

@conference{pamir-223,
author={Shakhzoda Egamberdieva and Farida Egamberdieva},
title={Analysing the Language of Advertising Discourse in English and American Texts},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={967-975},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012935600003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Analysing the Language of Advertising Discourse in English and American Texts
SN - 978-989-758-723-8
AU - Egamberdieva S.
AU - Egamberdieva F.
PY - 2023
SP - 967
EP - 975
DO - 10.5220/0012935600003882
PB - SciTePress