Transforming NCD Business Models in Switzerland: CSS Insurance Perspective

Odile-Florence Giger, Christopher Bensch, Tobias Kowatsch, Tobias Kowatsch

2024

Abstract

The worldwide incidence of non-communicable diseases (NCDs) is increasing, prompting exploration into technological advancements that present fresh prospects for treating and managing NCDs. Numerous well-established companies have been working in the field of NCD management, providing digital tools for the efficient management. Although there are many digital health companies nowadays, building them up at scale is difficult due to a heterogeneous, inefficient, and fragmented healthcare system. Therefore, we engaged in a conversation with Christopher Bensch, healthcare expert at CSS – one of Swiss’ largest health insurers – to understand better which business models may improve the management of NCDs. The insights are structured along the business model framework of the “Magic Triangle”. We found that the integration of healthcare providers is crucial when implementing the business model. Furthermore, new business models should be launched lean, pragmatic, and improved along the innovation process within the given regulatory rules rather than waiting for the regulatory environment to change.

Paper Citation

in Harvard Style

Giger O., Bensch C. and Kowatsch T. (2024). Transforming NCD Business Models in Switzerland: CSS Insurance Perspective. In Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up; ISBN 978-989-758-688-0, SciTePress, pages 846-851. DOI: 10.5220/0012400100003657

in Bibtex Style

@conference{scale-it-up24,
author={Odile-Florence Giger and Christopher Bensch and Tobias Kowatsch},
title={Transforming NCD Business Models in Switzerland: CSS Insurance Perspective},
booktitle={Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up},
year={2024},
pages={846-851},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012400100003657},
isbn={978-989-758-688-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up
TI - Transforming NCD Business Models in Switzerland: CSS Insurance Perspective
SN - 978-989-758-688-0
AU - Giger O.
AU - Bensch C.
AU - Kowatsch T.
PY - 2024
SP - 846
EP - 851
DO - 10.5220/0012400100003657
PB - SciTePress