How the Health Insurance Industry Is Uniquely Positioned to Implement Digital Health Interventions and Preventative Care Measures

Bea Frese, Bea Frese

2024

Abstract

Digital Health Interventions (DHIs) provide promising solutions for a variety of use cases, especially mobile DHIs as they leverage readily available technologies. Such solutions have enormous potential for preventative care measures through collecting and analysing data to provide personalized support at scale. This paper looks at one such DHI from the health insurance industry that seeks to engage people continuously with healthy lifestyle behaviours. Referencing learnings from Asian markets and industry professionals, this paper illustrates how health insurance companies are uniquely positioned to fulfil this potential based on their objectives, long-term outlook, and access to health data. It also elaborates on the required skillsets to build impactful DHIs, highlighting gaming theories and how they can be implemented in DHIs to engage users long-term. Further, the paper illustrates how the impact of these DHIs can be quantified through Key Performance Indicators (KPIs) in the short- and long-term for health insurance companies. Finally, the paper suggests how these learnings can inform future DHI approaches, including a need for flexible offerings, the integration of mini-DHIs, and the continuous evaluation based on KPIs, as well as relevant research directions.

Paper Citation

in Harvard Style

Frese B. (2024). How the Health Insurance Industry Is Uniquely Positioned to Implement Digital Health Interventions and Preventative Care Measures. In Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up; ISBN 978-989-758-688-0, SciTePress, pages 879-885. DOI: 10.5220/0012402000003657

in Bibtex Style

@conference{scale-it-up24,
author={Bea Frese},
title={How the Health Insurance Industry Is Uniquely Positioned to Implement Digital Health Interventions and Preventative Care Measures},
booktitle={Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up},
year={2024},
pages={879-885},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012402000003657},
isbn={978-989-758-688-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Volume 2: Scale-IT-up
TI - How the Health Insurance Industry Is Uniquely Positioned to Implement Digital Health Interventions and Preventative Care Measures
SN - 978-989-758-688-0
AU - Frese B.
PY - 2024
SP - 879
EP - 885
DO - 10.5220/0012402000003657
PB - SciTePress