The Role of Digital Artifacts in Fostering Ecosystem Creation

Edoardo Meraviglia, Jacopo Manotti, Davide Moiana, Antonio Ghezzi, Andrea Rangone

2024

Abstract

Since 2008, blockchain has slowly entered our lives in different ways: from Bitcoins and crypto currencies to platforms like Ethereum, to NFTs and Fan Tokens. There is often still speculation about these issues, but there are successful use cases that have revitalized traditional industries: this is the case in the sports industry. Many sports teams, particularly football teams, have always tried to monetize their fans in various ways to create new sources of revenue; and thanks to Fan Tokens this has been possible. Consequently, an exploratory multiple case studies was conducted in order to analyze how a digital artifact (Fan Token) can create an ecosystem that helps sports companies to innovate and monetize through increased fan engagement. As a final result, this research has led to the definition of an empirical model that demonstrates how the intrinsic characteristics of a digital artifact can be harnessed to create an ecosystem to create and capture value from fan-customers.

Paper Citation

in Harvard Style

Meraviglia E., Manotti J., Moiana D., Ghezzi A. and Rangone A. (2024). The Role of Digital Artifacts in Fostering Ecosystem Creation. In Proceedings of the 26th International Conference on Enterprise Information Systems - Volume 2: ICEIS; ISBN 978-989-758-692-7, SciTePress, pages 667-674. DOI: 10.5220/0012594400003690

in Bibtex Style

@conference{iceis24,
author={Edoardo Meraviglia and Jacopo Manotti and Davide Moiana and Antonio Ghezzi and Andrea Rangone},
title={The Role of Digital Artifacts in Fostering Ecosystem Creation},
booktitle={Proceedings of the 26th International Conference on Enterprise Information Systems - Volume 2: ICEIS},
year={2024},
pages={667-674},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012594400003690},
isbn={978-989-758-692-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 26th International Conference on Enterprise Information Systems - Volume 2: ICEIS
TI - The Role of Digital Artifacts in Fostering Ecosystem Creation
SN - 978-989-758-692-7
AU - Meraviglia E.
AU - Manotti J.
AU - Moiana D.
AU - Ghezzi A.
AU - Rangone A.
PY - 2024
SP - 667
EP - 674
DO - 10.5220/0012594400003690
PB - SciTePress