Developing a Framework for City Brand-Image Promotion via Social Media Communication

Shuying You, Kyriakos Christofi, Elena Tsappi, George Papageorgiou

2024

Abstract

This paper introduces a framework for utilizing social media in the development of city branding and image enhancement. Amidst the evolving digital landscape, the study emphasizes the transformative potential of social media in reinforcing societal, cultural, and economic attributes vital to city branding. It combines advanced Information and Communication Technology (ICT) with traditional marketing tactics to propose a groundbreaking approach to advertising and brand promotion. The paper highlights the application of innovative methods like social listening, netnography, and machine learning to analyze intricate patterns in consumer communication and behavior. These techniques aim to provide deeper insights into consumer dynamics, crucial for fostering sustainable urban development and enhancing city branding strategies. This work contributes significantly to the understanding of digital tools in city marketing, highlighting their potential in shaping the future of urban development.

Paper Citation

in Harvard Style

You S., Christofi K., Tsappi E. and Papageorgiou G. (2024). Developing a Framework for City Brand-Image Promotion via Social Media Communication. In Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB; ISBN 978-989-758-695-8, SciTePress, pages 60-68. DOI: 10.5220/0012699400003717

in Bibtex Style

@conference{femib24,
author={Shuying You and Kyriakos Christofi and Elena Tsappi and George Papageorgiou},
title={Developing a Framework for City Brand-Image Promotion via Social Media Communication},
booktitle={Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB},
year={2024},
pages={60-68},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012699400003717},
isbn={978-989-758-695-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB
TI - Developing a Framework for City Brand-Image Promotion via Social Media Communication
SN - 978-989-758-695-8
AU - You S.
AU - Christofi K.
AU - Tsappi E.
AU - Papageorgiou G.
PY - 2024
SP - 60
EP - 68
DO - 10.5220/0012699400003717
PB - SciTePress