The Psychological Effects of Fear of Missing Out (FOMO) on Consumer Behaviour with a Focus on Social Media

Zihan Xu

2024

Abstract

The emergence of social media has affected consumer behavior. Fear of missing out (FOMO), which is linked to anxiety and the urge to uphold social interactions with others, is one of the variables driving these decisions. This study provides a deeper understanding of FOMO and its impact on consumer behavior based on Self-Determination Theory (SDT) and Information Foraging Theory. This report explores the relationship between FOMO, social media, and consumer behavior. The report concludes that FOMO forces consumers to seek feedback and information before making a purchase, thus greatly influencing the decision-making process. This study capitalizes on secondary research, specifically, literature analysis, to facilitate the exploration of the intricate dynamics of Fear of Missing out (FOMO). Specifically, it entails the use of already existing data to investigate the phenomenon of Fear of Missing out (FOMO) within the context of social media and its influence on consumer behavior. In addition, the report offers potential solutions to mitigate the negative effects of FOMO.

Paper Citation

in Harvard Style

Xu Z. (2024). The Psychological Effects of Fear of Missing Out (FOMO) on Consumer Behaviour with a Focus on Social Media. In Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE; ISBN 978-989-758-690-3, SciTePress, pages 22-26. DOI: 10.5220/0012817700004547

in Bibtex Style

@conference{icdse24,
author={Zihan Xu},
title={The Psychological Effects of Fear of Missing Out (FOMO) on Consumer Behaviour with a Focus on Social Media},
booktitle={Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE},
year={2024},
pages={22-26},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012817700004547},
isbn={978-989-758-690-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE
TI - The Psychological Effects of Fear of Missing Out (FOMO) on Consumer Behaviour with a Focus on Social Media
SN - 978-989-758-690-3
AU - Xu Z.
PY - 2024
SP - 22
EP - 26
DO - 10.5220/0012817700004547
PB - SciTePress