Consumption Characteristics and Evaluation Methods in Era Z

Sihui Ming

2024

Abstract

With the rapid development of the network in the information age, online consumption has gradually become popular, thereby also promoting the development of e-commerce platforms. Internet shopping has brought a lot of convenience to people so that people can buy the items they need without going shopping; with the gradual development of distribution transportation, fruit, and fresh food have become easier to save, and able to reach buyers more quickly! Then, buyers must understand the characteristics and behavior of consumers so that they can better develop marketing strategies. This paper uses case study and literature analysis to analyze the behavioral characteristics of the consumers of ’East Buy’ brand, user profiles, age composition ratio, regional distribution, urban class distribution, and consumer groups, including factors affecting consumer behavior, and concludes that most of the consumers who buy the products of ’East buy’ are women between 31-40 years old from first-tier cities, and this group of people can buy the products of ’East Buy’. It is concluded that most of the consumers who buy ’East Buy’ products are women between 31-40 years old from first-tier cities, who have a stable source of income and pursue a high quality of life.

Paper Citation

in Harvard Style

Ming S. (2024). Consumption Characteristics and Evaluation Methods in Era Z. In Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE; ISBN 978-989-758-690-3, SciTePress, pages 242-247. DOI: 10.5220/0012817900004547

in Bibtex Style

@conference{icdse24,
author={Sihui Ming},
title={Consumption Characteristics and Evaluation Methods in Era Z},
booktitle={Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE},
year={2024},
pages={242-247},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012817900004547},
isbn={978-989-758-690-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Data Science and Engineering - Volume 1: ICDSE
TI - Consumption Characteristics and Evaluation Methods in Era Z
SN - 978-989-758-690-3
AU - Ming S.
PY - 2024
SP - 242
EP - 247
DO - 10.5220/0012817900004547
PB - SciTePress