2) Generosity Maxim, minimizes self-advantage,
maximizes burden
3) Appreciation Maxim, minimizes critics for
others, maximizes praise appreciation.
4) Modesty Maxim, minimizes praise,
maximizes critics
5) Compatibility Maxim, minimizes
disagreement between one’s self with others,
maximizes agreement
6) Sympathy Maxim, minimizes antipathy
between self and others, maximizes sympathy
In Leech’s politeness model, each and every
interpersonal maximum there can be used to decide
a speech’s politeness ranking, (Rahardi K, 2005)
stated that Leech’s politeness scale is divided in
five. i.e.;
1) Cost benefit scale, or loss and profit scale, points
to how big or small the benefit or advantage
caused by a speech act to a speech. The more
disadvantageous the speech is to the speaker, the
more polite that speech would be
considered.Conversely, the more advantageous
the speech is to the speaker, the more impolite
that speech would be considered.
2) Optionality Scale, or choice scale, points to how
many options are delivered by the speaker to his
partner in a conversation. The more the speech
allows the speaker or his partner to decide as
much as they want, or freely, the more the
speech would be considered as polite.
3) Indirectness Scale, points to the rank of
directness or indirectness the meaning of a
speech is. The more direct a speech is, the more
it is considered to be impolite.
4) Authority scale, points to the relation of the
speaker and his partner’s social status relation.
The farther the social rank (rank rating) between
the speaker and his partner, the speech used
tends to be more polite.
5) Social distance scale, points to the social relation
rank of the speaker and the partnerinvolved in a
speech. The closer their social rank is, the less
polite the speech tends to be.
Next, according to Blum Kulka(Pranowo, 2009)
politeness of a speech used to state a directive act
could be seen from the choice of wordand nonverbal
things accompanying the speech based on the
existing principles of politeness. The principles of
politeness said above are (1) the speech should not
force and should not give an arrogant impression
(Formality Scale), (2) the speech should give an
option (Optionality scale), (3) the speech should
give a friendly impression, (4) the speech should
show respect to one with the higher social status, (5)
the speech should be advantageous or not be
disadvantageous to the speaker’s partner, (6) the
speech should be indirect or mitigated, so that it
won’t be offensive to the speaker’s partner.
2 METHOD
The combination of quantitative and qualitative
approach method is used. Quantitative approach is
used to help clarify the data analysis qualitatively,
i.e.in the form of calculation of numbers and
percentage level or scale of politeness in speaking.
The qualitative approach is used to describe the data
clearly with the help of simple statistics so that the
data analysis techniques used in this research are
descriptive statistical analysis techniques. The
analysis technique is purposefully used as it can
provide the most accurate illustration possible of an
individual, the state of the language, symptoms or a
particular group. Its phases include data collection,
processing, analysis, and data presentation without
generalization (Ruswendi H E T, 1998).Data
collecting was done with questionnaire. The data
taken for this study is politeness’ scale data based on
the perception of students of Binus
University’sfourth semester, class LB 62 in the
amount of 30 respondents with purposive sample.
The questionnaire contains directive speech forms
based on the respondents’ judgement.
3 RESULT AND DISCUSSION
The following is a directive speech questionnaire in
Japanese that the author has spread to the
respondents.
Table 1 : Directive speech questionnaire in Japanese.
Speech Scale
1 2 3
4 5 6
7 8 9
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にもつ
,荷物をとなり